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Course Criteria
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3.00 Credits
Prereq: MRKT 341 and approval of study plan by faculty member. May be offered on a Pass/No Pass basis at the instructor's option. For advanced undergraduates with demonstrated ability and special interests in marketing who wish to undertake an individual project under the direction of a faculty member.
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3.00 Credits
Ind. Prereq: Good standing in the University Honors Program or by invitation; permission of instructor and departmental chair. Research project or reading program.
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3.00 Credits
Prereq: MRKT 341. Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.
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3.00 Credits
Prereq: MRKT 341 or permission. Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage if the growing popularity of women's sports, and the globalization of sports.
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6.00 Credits
This course may count only as a free elective for students majoring in marketing. Course offered in English only by the faculty of the College of Business of Senshu University, Tokyo, Japan. Japanese business techniques in the five functional areas: accounting, economics, finance, management, and marketing. Historical perspective and current practices emphasized. Strong academic emphasis as well as lectures by academicians, business people, and civil servants. Plant and office visits required.
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3.00 Credits
Prereq: MRKT 341; MRKT 350 or MNGT/MIST 350. Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.
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3.00 Credits
Lec 3. Prereq: Senior standing; MRKT major; MRKT 341; MRKT 345 or 350; MRKT 346 or 347. Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.
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3.00 Credits
Prereq: MRKT 341. Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.
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3.00 Credits
Prereq: MRKT 341. Examination of physical distribution activities in the marketing mix from the viewpoints of both providers and users of components of logistics systems. Logistics problems of concern to the marketing manager include time and place utility concepts, spatial relationships of markets, channel design, transportation modes, and inventory management.
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3.00 Credits
Prereq: Senior standing; MRKT 341 and ECON 215 or equivalent. Introduction to the use of quantitative techniques in marketing analysis. Emphasis on understanding and evaluating the applicability of existing models to marketing decision problems in such areas of competitive strategy, marketing mix analysis, pricing, promotion, distribution, and product policy.
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