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Course Criteria
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3.00 Credits
Prereq: Senior or graduate standing.
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3.00 Credits
Prereq: Graduate standing.
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3.00 Credits
(3 cr I) Lec 3. Prereq: AECN 141 or ECON 210 or 212. Pass/No Pass option not allowed for College of Business Administration majors. For course description, see AECN 225.
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3.00 Credits
(3 cr I) Lec. Prereq: AECN 141 and ECON 212. For course description, see AECN 325.
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3.00 Credits
(3 cr) Lec 3. Prereq: Sophomore standing; ECON 211 and 212, or 210; 2.5 GPA. Prereq for actuarial science, J. D. Edwards Program, and agribusiness majors: Refer to exceptions for the requirements. The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
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3.00 Credits
Lec 3. Prereq: Good standing in the University Honors Program or by invitation; sophomore standing; ECON 211 and 212, or 210; 2.5 GPA. Prereq for actuarial science, J. D. Edwards Program, and agribusiness majors: Refer to exceptions for the requirements. The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
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3.00 Credits
Prereq: MRKT 341, and ECON 215 or equivalent. Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
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3.00 Credits
Prereq: MRKT 341. Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
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3.00 Credits
Prereq: MRKT 341. Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
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3.00 Credits
Prereq: BSAD 150 or equivalent; MRKT 341; and 2.5 GPA. Strategic use of information systems for marketing objectives. Basic concepts in information systems structure, organization, and communication. Customer relationship management in Internet and non-Internet environments using marketing databases and software. Identifying market opportunities, developing targets, managing and evaluating promotional efforts using information systems.
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