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MKT 336: Services Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: none This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries, including the tourism, hospitality, banking, healthcare, and professional services. F.
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MKT 336 - Services Marketing
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MKT 388GS: General Studies Capstone
3.00 Credits
University of Nebraska at Kearney
Prereq: open to juniors and seniors or to students within 6 hours of completion of their General Studies program An interdisciplinary experience where students apply the knowledge, cognitive abilities, and communication skills they have gained from General Studies in designing and completing an original project or paper. Students employ methods and interpretive means of two or more disciplines to integrate knowledge and synthesize their results. Satisfies the General Studies capstone course requirement. Students may take their Capstone course in any discipline.
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MKT 388GS - General Studies Capstone
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MKT 395: Field Experiences in Practical Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: none The course offers a series of on-site activities designed to allow the student to experience, analyze and develop a marketing plan for an organization in a major market area. Primary and secondary data research emphasizing marketing functions, business interactions, sociocultural relationships and global impact will be utilized. Sum. on demand.
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MKT 395 - Field Experiences in Practical Marketing
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MKT 420: Retail Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or permission of instructor A study of retail institutions and the basic principles and methods of retail merchandising, buying, and selling; store location, layout and operation; store and personnel management. F.
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MKT 420 - Retail Management
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MKT 430: International Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or MGT 330 A comprehensive overview of existing international marketing systems, history and development. Sp.
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MKT 430 - International Marketing
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MKT 433: Marketing Channels Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or permission of instructor How to design, organize and control the alliances among the institutions, agencies, and within a company unit involved with the process of making certain that products and services are available for consumption by industrial, commercial, and household end users.
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MKT 433 - Marketing Channels Management
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MKT 434: Business-to-Business Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 Marketing in the business-to-business environment including trade, institutional, service, agribusiness, and governments; study of purchasing and buyer behavior in organizations; determination of business-to-business marketing strategies as well as e-business strategies.
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MKT 434 - Business-to-Business Marketing
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MKT 435: Marketing Research
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 AND either MGT 233GS* or STAT 241GS* Structuring research procedures to aid managerial decision making. Emphasis is on development and completion of a marketing research project. F.
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MKT 435 - Marketing Research
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MKT 437: Sales Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or MKT 331 or permission of instructor The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
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MKT 437 - Sales Management
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MKT 438: Consumer Behavior
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 and junior standing OR permission of instructor A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making. F.
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MKT 438 - Consumer Behavior
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