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JMC 351: Advertising at Antelope
2.00 Credits
University of Nebraska at Kearney
Prereq: JMC 307 or permission of instructor Students will develop advertising accounts, sell and design ads for the student newspaper, The Antelope. May be repeated for a total of four hours.
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JMC 351 - Advertising at Antelope
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JMC 352: Antelope Newspaper Production - Photo Staff
2.00 Credits
University of Nebraska at Kearney
Prereq: JMC 220 or permission of instructor Students will take, process, and print pictures for the student newspaper, The Antelope. May be repeated for a total of four hours.
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JMC 352 - Antelope Newspaper Production - Photo Staff
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JMC 356: Broadcast Announcing
3.00 Credits
University of Nebraska at Kearney
Prereq: none Instruction in performance for television and radio including news, personality, live performance and voice over. Students will perform in each class period with direct audience feedback.
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JMC 356 - Broadcast Announcing
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JMC 406: Commentary and Blogging
3.00 Credits
University of Nebraska at Kearney
Prereq: junior standing This course introduces students to opinion writing for a range of media, including blogs, newspapers, magazines, and audio/video. Students will read, listen to, and analyze editorials, columns and spoken commentary, as well as write them for various media.
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JMC 406 - Commentary and Blogging
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JMC 409: Public Relations Strategy
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 309 Case study analysis of public relations problems and procedures. Practice in creating materials which help organizations reach their publics.
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JMC 409 - Public Relations Strategy
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JMC 414: Communications Law
3.00 Credits
University of Nebraska at Kearney
Prereq: junior standing Privileges of and constraints on mass media. Libel, contempt, access, privacy, and copyright are considered. National and state regulations are examined.
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JMC 414 - Communications Law
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JMC 416: Interpretive Reporting
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 315* Writing interpretive articles. Research and practice in understanding and evaluating contemporary problems and relating them to the social sciences.
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JMC 416 - Interpretive Reporting
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JMC 420: Advertising Campaigns
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 307 Integrates, amplifies and applies previous advertising and marketing coursework. Focus is three-fold: 1) utilizing research to write sound advertising-based integrated marketing communication plans, complete with post tests for effectiveness; 2) creating the campaigns including proposed media plans and media buys; and 3) making client presentations. Special fee of $20 covers cost of Plans Book printed for each student.
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JMC 420 - Advertising Campaigns
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JMC 425: Topics in Mass Media
1.00 - 3.00 Credits
University of Nebraska at Kearney
Prereq: none The course examines various aspects of mass communication. The content of the course will be announced each time the course is offered. Possible topics include: public policy and the media; women, minorities and the media, and advanced web site design.
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JMC 425 - Topics in Mass Media
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JMC 427: Advanced Video Production
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 265 and JMC 343* Features single camera projects with close faculty supervision.
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JMC 427 - Advanced Video Production
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