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JMC 315: Advanced Reporting & Editing
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 215* or permission of instructor Advanced reporting techniques developed with emphasis on public affairs reporting. Students will also be exposed to copy editing, headline and caption writing and learning the Associated Press style.
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JMC 316: Broadcast Advertising & Programming
3.00 Credits
University of Nebraska at Kearney
Prereq: none The course is designed to familiarize students with different aspects of broadcast/cable advertising and programming. Topics will include reach, co-op advertising, audience flow, coverage areas, audience measurement methods, ratings, share, stunting and recycling. Other areas for discussion will include the relationships among programming, promotions, personalities and the personnel in the various departments within a broadcast/cable operation.
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JMC 318: Writing for The Media
3.00 Credits
University of Nebraska at Kearney
Prereq: none Students will prepare written material for the media through assignments of varying styles, formats and degrees of difficulty.
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JMC 320: Media Management
3.00 Credits
University of Nebraska at Kearney
Prereq: either JMC 130 or JMC 215* AND junior standing A study of practical business and leadership techniques in media organizations. The course will include basic theories and styles of management. The structure of typical media organizations will be discussed.
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JMC 329: Print Advertising Design
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 112 In-depth study of design and production techniques necessary for all print advertising. Utilizes desktop publishing to produce black and white as well as spot color print ads. Students will be expected to demonstrate proficiency with Adobe Photoshop and InDesign on the first day of the course. Students pay $20 lab fee.
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JMC 330: Publication Design
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 112 Basic design and production techniques necessary for all publications. Utilizes desktop publishing to produce fliers, brochures and newsletters. Students will be expected to demonstrate proficiency with Adobe Photoshop and InDesign on the first day of the course. Students pay $20 lab fee.
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JMC 336: Radio Workshop
2.00 Credits
University of Nebraska at Kearney
Prereq: none Students will write, perform in, and produce programming and announcements, as well as serve as staff for KLPR-FM, the student operated radio station.
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JMC 340: Media Planning & Selling
3.00 Credits
University of Nebraska at Kearney
Prereq: JMC 230 Principles of professional planning and selling of media with emphasis on efficient media choices for advertisers and effective personal selling techniques on behalf of media organizations.
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JMC 343: Television Workshop
2.00 Credits
University of Nebraska at Kearney
Prereq: JMC 215* or JMC 250 or JMC 265 Students will write, produce, and perform and serve as production crew for a variety of television programming-- including news, sports, entertaining and other forms--to be aired on KFTW-TV, the campus cable television channel.
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JMC 350: News at Antelope
2.00 Credits
University of Nebraska at Kearney
Prereq: JMC 302* or permission of instructor This course is designed to give Communication students practical experiences in professional information gathering. Students will select topics, develop angles, identify sources, and produce content for online, print, and broadcast media. May be repeated for a total of four hours.
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