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MKT 440: Advertising Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or permission of instructor A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling. F, Sp.
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MKT 440 - Advertising Management
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MKT 444: Person Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: senior standing or permission of instructor Students will gain the skills to market individuals, i.e., how to take the unique product--"a specific person" to the marketplace. Students will learn to create SWOT analysis for the person they are marketing using creative problem-solving skills. Students will develop a marketing plan to market themselves.
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MKT 444 - Person Marketing
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MKT 450: Pharmaceutical Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: senior standing or permission of instructor Students will gain the skills to market pharmaceuticals, i.e. how to take product "science" to the marketplace. Student's analytical, creative, problem-solving decision skills will be enhanced to improve success of product in the marketplace. Students will work on project conducting a market analysis, including a competitor assessment, and a marketing plan for an assigned pharmaceutical drug.
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MKT 450 - Pharmaceutical Marketing
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MKT 456: Marketing Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 435* and MKT 438* A capstone marketing course covering market analysis, marketing plan development, execution and control; integrates and builds upon previous specialized marketing courses. Sp.
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MKT 456 - Marketing Management
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MKT 457: E-Marketing
3.00 Credits
University of Nebraska at Kearney
Prereq: passing score on Business Computer Proficiency Examination The pragmatic and theoretical aspects of E-marketing, including E-mail orders and direct response advertising, reassurability and accountability, E-mail lists and data, plus the integration of E-marketing programs into total marketing efforts and into overall organization goals and functions.
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MKT 457 - E-Marketing
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MKT 460: Strategic Product Management
3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 or permission of instructor To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.
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MKT 460 - Strategic Product Management
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MKT 474: International Experiential Learning: Marketing
1.00 - 3.00 Credits
University of Nebraska at Kearney
Prereq: MKT 430* or MGT 330 or ECON 430* AND junior or senior standing AND permission of instructor To learn to work in one or more multi-cultural, international business environment, outside of their native country and the United States, through first-hand experiences outside the classroom that require significant cross-cultural business-related immersion, such as visiting and engaging with businesses abroad or in the multinational organizations within the US.
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MKT 474 - International Experiential Learning: Marketing
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MKT 475: Marketing Internship
1.00 - 15.00 Credits
University of Nebraska at Kearney
Prereq: MKT 300 and minimum overall GPA of 2.5 A work experience program planned for students preparing for employment in business and industry. Internships above three credit hours need marketing advisor approval.
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MKT 475 - Marketing Internship
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MKT 498: Marketing Topics
3.00 Credits
University of Nebraska at Kearney
Prereq: permission of instructor Selected topics and problems of current interest considered in depth. Class discussion and course projects. Topics vary each semester depending upon instructor. On demand.
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MKT 498 - Marketing Topics
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MKT 499: Special Problems in Business
1.00 - 3.00 Credits
University of Nebraska at Kearney
Prereq: permission of department chair Independent investigations of business problems. Topics to be investigated may be tailored to meet the needs of the student. A case study course designed (1) to integrate the knowledge acquired in other courses in business administration, and 2) to emphasize analysis and decision-making. F, Sp.
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MKT 499 - Special Problems in Business
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