|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course examines the current marketing of products and services through the internet. E-Commerce trends will be examined and the use of the internet as a storefront versus brick-and-mortar stores will be addressed. Students will research and examine current issues regarding the internet as a marketing tool. Project management also will have ties to this course in marketing of a project and how to gain acceptance of projects through good marketing techniques. Prerequisite: Acceptance into the Management Information Systems Accelerated Degree Completion Program
-
3.00 Credits
This course examines human, ethical, and legal issues resulting from the current technological revolution, and stresses the role of ethics in effective leadership. The students will study the current event issues researched from the internet and other sources to demonstrate the current trends of ethics in management. Project management will be explored from an ethical standpoint and case studies based on ethical issues facing IT workers today. Prerequisite: Acceptance into the Management Information Systems Accelerated Degree Completion Program
-
3.00 Credits
In this course, students are asked to think from the perspective of a new information systems manager in analyzing their company's mission, critical success factors, information systems infrastructure, and at least one of the following: financial position, marketing strategy, production operations, or anticipated changes resulting from new technology, competition, or regulation. Students will build a project, identify milestones, create timelines, complete a SWOT analysis, identify critical success factors and detail certain financial analysis to bring the project to a successful completion. Prerequisite: Acceptance into the Management Information Systems Accelerated Degree Completion Program
-
3.00 Credits
This course analyzes principles of effective management, time, stress, and goal-setting, and explores communications skills required by today's manager. Topics covered include self-awareness, interpersonal skills, effective communication, conflict resolution, time and stress management, and active listening. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
This course discusses and explores the market that the organization utilizing market segmentation, targeting, development of marketing strategy to include positioning, advertising, product, promotion, pricing, distribution decisions, and ethical considerations that face the marketing manager of the organization. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
The course examines how the marketing plan complements a corporate strategic plan. This class examines the essentials of developing a marketing plan, which include the marketplace environment, including competitors, politics, law, regulations, business conditions, state of technology, forecast demand, social, cultural, and demographic characteristics of the market and company. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
This class presents principles and methods of research design, analysis, market research techniques, forecasting, trend analysis, and development of research projects with special emphasis placed on designing and implementing valid research instruments and processes for gathering data. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
This class focuses on factors influencing customer behavior buying habits, attitude formation, attitude change, analyzing consumer markets, organizational markets, and related ethical issues. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
The class overviews the role of advertisements, promotions, and integrated communications in the marketplace. The students analyze the communications process that integrates programs into the goals of the organization. Special emphasis includes the promotional mix and measurement tools. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
-
3.00 Credits
This course examines the function of the sales and distribution process through the managerial perspective. The course reviews sales management, staffing and recruiting, compensation, sales leadership, performance evaluation, and the function of sales in an organization. Special emphasis includes using sales and distribution to obtain a competitive advantage. Prerequisite: Acceptance into the Marketing Management Accelerated Degree Completion Program
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Cookies Policy |
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|