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Course Criteria
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3.00 Credits
This course provides a framework for defining brand equity and identifying sources and outcomes of brand equity along with developing a tactical guideline for building, measuring, and managing brand equity. Emphasis is on building a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for brands. Managing brand equity between what happened to the brand in the past and what should happen to it in the future is explored. Students gain career experience by creating brand strategies and developing a strategic brand audit. Prerequisite: BA 252
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3.00 Credits
The emphasis of this course is placed on the laws relevant to business, its impact on day-to-day business decisions, and corporate, strategic decision making. Topics covered include a review of the legal environment of business, in-depth coverage of contracts, sales and lease contracts, debtor-creditor relationships, government regulations, property and its protection. Through class discussion and practicebased projects, students will demonstrate critical thinking and communication skills by interpreting, analyzing, and applying the law to complex hypothetical and real factual scenarios to arrive at calculated decisions or conclusions. In addition to achieving an understanding of business law, students will be assisted in their preparation for the CPA examination. Prerequisite: BA 265
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3.00 Credits
This course examines the basic categories of regulations and laws to develop the framework within which organizations operate in the global economy. The international framework will be contrasted with the one constraining domestic operations. Skills in making ethical, strategic decisions within this framework will be developed through comprehensive international case problems. Ethical and moral analyses will examine issues in human rights, environmental considerations, investment and social responsibility considerations.
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3.00 Credits
This course is a case study wherein students apply the knowledge and skills learned in the previous contracting courses. Students demonstrate their ability to develop and execute business strategies to meet customer requirements. This case helps to develop critical thinking, customer needs analysis, procurement strategy development, and source selection skills necessary for successful contract performance. Prerequisites: BA 380 and BA 384 or CON equivalent courses
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3.00 Credits
Students participate in practical application of acquisition planning, cost analysis, negotiation and contract administration. Topics include supply case, cradle to grave, incentive contract, cost analysis, negotiations, presentations, legal issues, and contract management. Prerequisite: BA 482 or CON equivalent courses
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3.00 Credits
This course provides an opportunity for students to expand their learning by gaining experience in the workplace. The learning objectives and specific program of study must be developed in consultation with, approved and sponsored by a full-time College of Business faculty member and the work supervisor of the intern prior to the start of the internship. Prerequisite: 18 hours of BA related courses (1 to 3 credit hrs)
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3.00 Credits
Through realistic scenario-based learning, students work in teams to practice developing sound business solutions as a valued strategic and expert business advisor. Coursework is designed to contribute to senior leadership and local supervisors and to provide resources for the contracting career field via the course community of practice. Prerequisite: Level II certification or CON equivalent courses
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3.00 Credits
Exploration of special topics not treated or treated only briefly in other courses. This course can be used to add a career component to your major. Prerequisite: Junior or senior standing (1 to 3 credit hrs)
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3.00 Credits
This course introduces the dynamics of communication associated with interpersonal, small group, organizational, and the external public. Specific strategies are shared as to how to influence various agencies related to healthcare, focusing on the overriding common goal of providing clear communication. Prerequisite: Acceptance into the Bachelor of Healthcare Management Accelerated Degree Completion Program
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3.00 Credits
This course provides students with the knowledge and skills needed to efficiently and effectively use information technology for recording and accessing key information needed in healthcare delivery. Use of word processing software, spreadsheets, presentation software, and Internet usage are addressed. Prerequisite: Acceptance into the Bachelor of Healthcare Management Accelerated Degree Completion Program
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