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Course Criteria
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3.00 Credits
This course surveys international and global business issues, processes, and strategies. The course describes and assesses (a) issues that surround business and market opportunities, such as cultural, economic, legal, political, and technological differences, (b) international trade and monetary systems, and (c) strategies, structures, and processes used by successful international and/or global businesses and organizations. Prerequisites: BA 232 and BA 252
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3.00 Credits
This course describes, analyzes, and evaluates legal foundations, cases, and applications of human resource law. Areas of law covered will include equal employment opportunity law, labor relations law, fair employment practices law, and compensation-benefits law. Human resource management practices will be considered within analysis and evaluation of laws, cases, and settlements. Prerequisite: BA 265
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3.00 Credits
This course is the capstone undergraduate course in business administration. The course examines the nature and purpose of strategic decision-making and business policy processes. Emphasis is placed on research, integration and application of macro socio-economic information with the business organization's purpose, domain, mission, goals, strategies, objectives, and self-assessment. Through the use of a comprehensive and business-practice project, Students will integrate knowledge acquired from core functional business courses and demonstrate how the functional disciplines of an organization are interrelated and how each area contributes to the overall organization from a broader view. The course must be taken in residence. Prerequisite: Senior standing (preferably, this course should be taken in the student's final semester)
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3.00 Credits
This course provides an opportunity for students to use their talents as professionals to perform meaningful community service. It is designed to help managers develop the skill sets and mind sets necessary to be effective stewards of a moral society, i.e., to enjoy the fruits of capitalism while actively seeking justice, fairness, and ecological sustainability. It seeks to improve their moral performance as future business managers by encouraging them to actively promote community welfare, thus bettering themselves, their communities, and their country.
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3.00 Credits
This course is designed for students who desire to understand and master the intricacies associated with the recruitment and selection of human resources and practices, validity and reliability in testing, legal and regulatory factors affecting selection practices, making employment offers, and practices to ensure equal employment opportunity and affirmative action. A key feature of this class will be on ongoing simulation in which students must employ their newly acquired knowledge and skills to address a real world business problem involving recruitment and selection of human resources. Prerequisite: BA 232
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3.00 Credits
This course examines the fundamental concepts, theories, principles and practices of ethics in management by integrating classical and modern perspectives with realworld experiences. Students are introduced to traditional and contemporary ethical views along with opportunities for practical application. Ethical domains such as utilitarianism, Kantianism, feminist ethics, subjective ethics and corporate ethical practices will be discussed. Special examination will be made of global ethical practices in today's business environment. Prerequisite: Senior standing
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3.00 Credits
This course examines the development of marketing strategy from a practical managerial perspective. Emphasis is placed on development of marketing-mix strategies, strategy and competitive advantage, new product strategy implementation and control. Students gain career experience by examining cases which contain the many components of a market-driven strategy demonstrating how real companies build and implement effective strategies. Prerequisites: BA 232 and BA 252
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3.00 Credits
This course examines the nature, characteristics, and culture of the online environment to understand, develop, and implement marketing strategies and tactics for conducting effective online commerce. Emphasis is on the hardware/software tools necessary for Internet-based commerce, encompassing the basic marketing principles that allow marketing professionals to execute marketing strategy in the dynamic computer mediated environment. Prerequisite: BA 252
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3.00 Credits
Review of the classical areas of perceptions, cognition, attitudinal formation, and cultural influences that affect individual and group purchasing behaviors. Emphasis is placed on understanding marketplace dynamics, market segmentation, and understanding the importance of psychographics in market planning analysis. Prerequisites: BA 232 and BA 252
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3.00 Credits
This course examines development, structure, and implementation of an effective and profitable sales force across substantially different environmental conditions. Strategies involving various markets, sales person characteristics, sales program design, and quantitative measurements are emphasized. Prerequisite: BA 252
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