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Course Criteria
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3.00 Credits
Prerequisite:Enhanced ACT English score of 18 or below or equivalent placement score. If less than 14 on the Enhanced ACT English - must also enroll in Basic English Lab and Reading. Study of the fundamentals of language, usage, and paragraph writing. A grade of C or better is required to advance to Composition I, Business Communications, or Technical Writing. Does not apply toward a degree or certificate.
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3.00 Credits
Prerequisite: Enhanced ACT math score of 15 or below or equivalent placement score. Class is a review of basic math skills to prepare for students for Elementary Algebra, Business Math or Technical Math I. Topics include basic operations with whole numbers, exponents, LCM and GCF, fractions, decimals, ratio/proportion, unit analysis, percents, and signed numbers. Students must earn a C in this class to advance to the next math class. Does not apply toward a degree or certificate.
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3.00 Credits
Prerequisite: BSKL061 with a grade of C or better or equivalent placement score. Topics include rules of exponents, arithmetic basic operations with polynomials, linear equations in one variable, linear inequalities, absolute values in one variable, factoring polynomials, and algebraic fractions. Does not apply toward a degree or certificate.
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3.00 Credits
Prerequisite:BSKL014 or equivalent placement score. This is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The marketing process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
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3.00 Credits
Prerequisite:BSKL015 and BSKL020 or equivalent placement scores. This introductory course provides an overview of the theory and practice of management. The course covers the basic functions of management: planning, organizing, leading, and controlling.
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3.00 Credits
Prerequisite: BSKL014 or equivalent placement score. This course consists of the study of selling as a major function of the marketing mix. The focus is on consumer behavior, selling techniques and two role play sales presentations.
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3.00 Credits
Prerequisite:BSKL014 or equivalent placement score. This course presents the principles of design as applied to retail stores. Topics include various design principles, color, mannequin usage, and lighting. The class creates several original window designs during the semester.
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3.00 Credits
Course is designed for the first-line foreman or supervisor. Topics include how to supervise, leadership styles, employee communications, human relations, delegation, discipline and grievance procedures.
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3.00 Credits
Prerequisites: BSMT108 or consent of instructor. Course introduces students to the HRM function. Emphasis will be placed on those HRM responsibilities that managers must consider: recruiting and selection, equal employment opportunity, compliance, development and training, performance appraisal, compensation and employee benefits.
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3.00 Credits
Prerequisite: BSKL010 or equivalent placement score. Course is an introduction to the field of advertising. Emphasis is on consumer behavior, research data, strategic planning and brand positioning. An original ad campaign is created using creative product strategies.
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