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MK 411: Marketing Management
3.00 Credits
Park University
PREREQUISITE: MK 351. Study of the theoretical foundations, the methods and the environment of marketing, management. Topics include: consumer behavior, product policy, channel management, pricing and promotion. 3:0:3
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MK 453: Marketing Research and Information Systems
3.00 Credits
Park University
PREREQUISITES: EC 315 and MK 351. Examines the application of research methods to the problems of marketing. Consideration is given to research procedures, sources of data and management's use of information for decision making. 3:0:3
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MK 455: Promotional Policies and Strategies
3.00 Credits
Park University
PREREQUISITE: MK 351. A study of the specific role of the various promotional mix elements in relation to the overall marketing strategy. 3:0:3
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MK 491: Seminar in Marketing
3.00 Credits
Park University
PREREQUISITE: Twelve hours of marketing or instructor approval. Intensive studies of selected current issues in marketing through seminars, workshops, and forums. 3:0:3
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ML 100-300: Exploring Modern Languages
3.00 Credits
Park University
Course designed to allow the teaching of modern languages not found in the normal course offerings. Each 3:0:3
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ML 215: Selected Topics in Languages
3.00 Credits
Park University
An intermediate level language course that treats topics of contemporary interest. 3:0:3
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ML 315: Selected Topics in Literature and Culture
3.00 Credits
Park University
An advanced level course that examines issues pertaining to issues of culture, society, literature, and history. 3:0:3
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MR 205: Medical Terminology I
3.00 Credits
Park University
Basic vocabulary of medical terms, stressing prefixes, suffixes, and roots with application to each system of the body. 3:0:3
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MR 205 - Medical Terminology I
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MR 206: Medical Terminology II
3.00 Credits
Park University
PREREQUISITE: MR 205 or equivalent. Review of prefixes, suffixes and anatomical roots for each system of the body. Basic vocabulary of terms for diseases, operations, tumors, signs, symptoms, laboratory tests, and diagnostic procedures for each system of the body. 3:0:3
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MR 220: Coding
3.00 Credits
Park University
A study of the international medical nomenclature and classification systems for the comparison of disease data. Major topics include: characteristics of the nomenclature and classification systems and methods of quality control of coded information. 3:0:3
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