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CA 335: Television Practicum
3.00 Credits
Park University
PREREQUISITE: CA 231. Students work as staff members of Northland News, a cable TV show produced, reported, written, and anchored by Park students. Emphasis is placed on writing and reporting skills. Students will also produce original programming to air over Cable Channel 2. 1:9:3
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CA 335 - Television Practicum
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CA 341: Photography II
3.00 Credits
Park University
This course explores the language of photography with particular attention to the photographic essay and the photographic illustration. Both black and white and color photography are included. A variety of techniques in photographic printmaking are explored with an emphasis on self-expression and craft. A lab fee may be required. 1:5:3
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CA 341 - Photography II
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CA 348: Theories of Communication
3.00 Credits
Park University
The study of communication theories with emphasis on people's interactions with the media and one another. The course focuses on how communication affects human attitudes and behavior. Includes a review of media influence in the individual, social and political arenas. 3:0:3
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CA 348 - Theories of Communication
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CA 380: Advertising
3.00 Credits
Park University
PREREQUISITE: MK 351 or equivalent. Designed to give the student an understanding of the creation, design, and production of material for advertising campaigns in all media. Suggested 3:0:3
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CA 380 - Advertising
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CA 382: Communication Research Methods
3.00 Credits
Park University
This course focuses on the most frequently used communication research methods in the areas of journalism, communication studies, and public relations. Students will be introduced to the qualitative and quantitative communication research methods including content analysis, participant observation, interviewing, textual analysis and experimental research. It will emphasize understanding communication research reports and developing research and writing skills appropriate for both communication professionals and students seeking advanced degrees. The course may utilize service learning. 3:0:3
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CA 382 - Communication Research Methods
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CA 385: Consumer Behavior
3.00 Credits
Park University
An integrated approach to the study of various behavioral concepts and theories useful for understanding consumer behavior and its relevance to the development of effective marketing strategies. 3:0:3
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CA 385 - Consumer Behavior
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CA 390: Marketing Planning
3.00 Credits
Park University
PREREQUISITE: MK 351. A course designed to analyze the process of planning or implementing and controlling promotional efforts in retail, wholesale, manufacturing, finance, service, and nonprofit organizations. 3:0:3
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CA 390 - Marketing Planning
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CA 402: Organizational Communication
3.00 Credits
Park University
PREREQUISITE: CA 104. Examines the role of communication in organizations and the people and patterns making up the many sides of complicated issues, which arise in organizational life. The course also examines the communication messages sent and received within an organization including the organization's formal structure and its informal social groups. 3:0:3
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CA 402 - Organizational Communication
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CA 404: Seminar:Special Topics in Communication Arts
3.00 Credits
Park University
PREREQUISITE: Advanced standing or permission of instructor. Revolving topic seminar for advanced students, which may be repeated under different topic headings. Topics deal with such matters as social responsibility in mass media, effects of technological change upon the communication industry, film criticism, promotional strategies and case studies, or issues and problems in broadcast management or public relations. 3:0:3
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CA 404 - Seminar:Special Topics in Communication Arts
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CA 420: Human Relations in Group Interaction
3.00 Credits
Park University
PREREQUISITE: Advanced standing or permission from the instructor. A course designed to facilitate the authentic exploration of feelings and communication obstacles. The focus is on interaction and interdependency in the small group context. 3:0:3
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CA 420 - Human Relations in Group Interaction
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