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Course Criteria
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3.00 Credits
This course will focus on the work of the public relations practitioner as a communications specialist. Topics include the techniques of effective public relations and the demands of the field. Students will explore how segments of the public form opinions and how public relations should influence the public. Students also write press releases, radio and television announcements, and examine case studies. Prerequisite: COMR 373. Three Hours, Spring, Even Years
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3.00 Credits
This course exposes students to the disciplines and skills of the media through firsthand experience in the field of public communications. Students must have completed coursework in the Public Communications Module to enroll in this course. Prerequisite: Consent of instructor and consent of appropriate field supervisor. Three Hours, Fall, Spring, Summer
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3.00 Credits
This course will focus on fundamentals of writing for the electronic mediums. Topics covered will include writing for news broadcasts, public affairs programs, drama, and commercials. Three Hours, Fall, Odd Years
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3.00 Credits
Students continue to build technical knowledge of video production as studied in COMM 263 Introduction to Audio and Video Communications. This class introduces multiple camera production and basic editing techniques. Students will concentrate on an individual video project with the opportunity to develop a personal portfolio. A special fee, in addition to tuition, is charged for this course. Prerequisite(s): COMM 263 or consent of instructor. Three Hours, Spring, Even Years
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3.00 Credits
This course introduces the basic techniques of radio reporting, writing, and on-air interviews. Students will learn to work as a broadcast team by mastering the skills of producing actual projects for airing. This class will function as the MBU - THE WAVE production team by broadcasting weekly over the MBU website. Three Hours, Spring, Odd Years
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3.00 Credits
Students learn and practice on-air presentation techniques for effective broadcast delivery and interpretation. The course focuses on voice and diction control, phrasing and interpretation of copy. Students will also learn about creating an on-air image including, broadcast makeup, trends, dress etc. Prerequisites: COMM 113, COMM 143, COMM 253, and COMM 263, or permission of instructor. Three Hours, Fall Odd Years
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3.00 Credits
Students will learn about various media industries, focusing on managing Radio, TV stations, Production Studios and other Broadcast Agencies. The infrastructure of media agencies will be examined including: Trafficking, Sales, Creative, Distribution, Technical and Media buying departments. Emphasis will include broadcast programming, personnel management and government regulations as well. Prerequisites: COMM 113, COMM 143, COMM 253, and COMM 263. Three Hours, Spring, Odd Years
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3.00 Credits
Students will continue to build on the technical knowledge of video production as studied in COMM 263 Introduction to Audio and Video Communications and COMT 363 Video Production I. Students will collectively create an advanced video production involving editing techniques, such as special effects, chroma-key, video graphics, and animation. This class concentrates on the complete video project with the opportunity to develop a personal portfolio. A special fee, in addition to tuition, is charged for this course. Prerequisite(s): COMM 263 and COMT 363, or consent of instructor. Three Hours, Spring, Even Years
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3.00 Credits
This course exposes students to the disciplines and skills of the media through firsthand experience in the field of audio and video communications. Students must have completed coursework in the Technical Communication Module to enroll in this course. Prerequisite(s): Consent of instructor and consent of appropriate field supervisor. Three Hours, Fall, Spring, Summer
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6.00 Credits
This course provides insight into practical, everyday operations and demands of a media practitioner in the broad field of audio/ visual communication. Students practice professional strategies and advanced techniques by taking leadership roles in the videotaping of regular campus chapel services and special events on and off campus. This course may be repeated for credit up to a total of six semester hours. Prerequisite(s): COMM 263 and consent of instructor. Three Hours, Fall, Spring
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