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MRKT 333: Advertising
3.00 Credits
Evangel University
Introduction to the basic techniques of advertising.
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MRKT 333 - Advertising
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MRKT 341: Promotions Management
3.00 Credits
Evangel University
Examines the management of the promotional mix of the company. Includes a study of the marketing subsystem used to inform and persuade both present and potential customers. Prerequisite: MRKT 239.
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MRKT 341 - Promotions Management
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MRKT 342: Sales Management
3.00 Credits
Evangel University
Managerial aspects of selling operations with particular reference to problems involved in investigations of markets, planning the sales effort, management of sales and service personnel, and control of sales operation. Prerequisite: MRKT 239. Offered on demand.
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MRKT 342 - Sales Management
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MRKT 345: Desktop Publishing Design
3.00 Credits
Evangel University
The design and lay out of publications on the computer. Includes basic design principles, typography, and relevant computer software.
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MRKT 345 - Desktop Publishing Design
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MRKT 347: International Business
3.00 Credits
Evangel University
Marketing, management, and finance in an international environment. Emphasis on the cultural and environmental differences in various foreign markets and how those differences affect an international marketing program. Prerequisite: MRKT 239.
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MRKT 352: Public Relations
3.00 Credits
Evangel University
The relationship between publicity and public relations, with emphasis on the steps and means, the policies, and the people through which good public relations can be achieved. Prerequisite: COMM 214 or permission of professor.
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MRKT 352 - Public Relations
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MRKT 355: Multimedia Production I: Web Development And Design
3.00 Credits
Evangel University
Introduction to the development of computer media on the World Wide Web using text, visuals, animation audio, and video. Topics of study include HTML, JavaScript, Web page design, and production of multimedia elements for web sites. Builds on the student's previous knowledge of desktop publishing, audio and video production, and computer applications.
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MRKT 355 - Multimedia Production I: Web Development And Design
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MRKT 394: Free Enterprise II
0.50 Credits
Evangel University
Interactive development and application of small business operations models. Includes analysis and practice of financial, management, and marketing principles through business partnerships.
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MRKT 394 - Free Enterprise II
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MRKT 433: Advertising II
3.00 Credits
Evangel University
In-depth approach to advertising theory, strategy, and execution. Includes practical experience in gathering marketing data, writing a marketing plan, creating a copy platform, and expediting an advertising job from conception through final client approval. Prerequisites: COMM 214 and MRKT 333. Recommended: COMM 246 and COMM 345.
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MRKT 441: Marketing Research
3.00 Credits
Evangel University
The systematic search for and study of facts relevant to problem solving in marketing management. Prerequisites: One course in statistics, 6 hours of marketing courses, or permission of professor.
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MRKT 441 - Marketing Research
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