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Course Criteria
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3.00 Credits
Introduction to electronics and principles of chemical instrumentation used in spectroscopy, mass spectroscopy, electrochemistry and chromatography. The laboratory consists of a practical application of lecture material. Prerequisite: CHE 235. Offered alternate years. CREDIT FOUR SEMESTER HOURS.
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1.00 Credits
Students are required to conduct an original literature search. Students present a seminar on their reading and understanding of the material. One hour of discussion per week. Prerequisite: CHE 226 and CHE 231. Co-requisite: CHE 333. Offered every Fall. CREDIT ONE SEMESTER HOUR.
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2.00 Credits
This course offers the opportunity to pursue a chemical research problem. Permission of the Department Chair is required. CHE 467 offered each Fall; CHE 468 offered each Spring. CREDIT: TWO SEMESTER HOURS.
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3.00 Credits
This course is a survey of the field of advertising and its role in society. The topics include history, law, ethics, social dynamics, economic implications, and basic elements of advertising campaigns. Students will become familiar with the process of advertising. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course deals with the creation and production of advertising messages for various media, including publication, broadcast, outdoor, and direct mail. Prerequisites: COM 101, COM 111, COM 112, COA 111. Co-requisite: COM 211. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will cover planning, implementation and evaluation of media objectives and strategy in advertising. This includes media characteristics and limitations, budgeting, and evaluation of media strategies. Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 111, COA 211. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will assist the student in gaining a thorough understanding of the advertising campaign process from a marketing strategy for media, creative development, and budgeting. Students enrolled in this course will work collectively to design an advertising campaign. Prerequisites: COM 101, COM 111, COM 112, COM 211, COA 111, COA 211, COA 311. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course prepares students to present for the broadcast media and emphasizes oral presentation, field reporting, audio and video recording techniques, news programming and other formats. Co-requisite: COM 211. Prerequisites: COM 101, COM 111, COM 112. CREDIT THREE SEMESTER HOURS.
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3.00 Credits
The focus of this course is on gathering and preparing news stories for presentation. This includes field reporting, editing and preparation of visual and aural elements, writing, producing, and performing for on-air presentation. Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course is an introduction to the key components of production for electronic media. Students will gain experience in basic audio production, basic television production, and computer skills for audio and video production. Students will also become familiar with terminology and concepts of production and participate in hands-on exercises to develop basic creative production skills. Prerequisites: COM 101, COM 111, COM 112, COM 211, COB 111, COB 112. CREDIT THREE SEMESTER HOURS.
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