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Course Criteria
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3.00 Credits
The purpose of this course is to assist the student in understanding research and writing as it relates to the field of mass communication. Students will investigate work by scholars in the field and will also be introduced to the tools needed in order to conduct their own research and write the results. This course prepares the student for further study within the department, for the senior project, and for study beyond the Bachelor's degree in mass communication. CREDIT THREE SEMESTER HOURS.
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3.00 Credits
This course is a survey of the ethical aspects of the mass media. The course prompts students to consider their roles as media practitioners and the ethical issues that arise. Prerequisites: COM 101, 111, 112, 211. CREDIT THREE SEMESTER HOURS.
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3.00 Credits
This course is a general study of legal history and the application of specific laws as they apply to the mass media in the Unites States. Issues such as libel, invasion of privacy, indecency, obscenity etc. will be investigated through the course. Prerequisites COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will teach students about the basics of still photography for use in mass communications, with emphasis on advertising, public relations, journalism and broadcasting. The latest digital photographic techniques will be employed, including digital still cameras and digital darkroom software. This course also focuses on how mass communication professionals make their own photographs suitable for publication in newspapers, magazines and other publications. Prerequisites: COM 101, COM 111, COM 112. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will assist the student in developing skills in evaluating the use of graphics for promotional media in mass communication. The student will learn how to critically examine the needs of a particular campaign and analyze the visual components necessary for the communication of the message. Prerequisite: COM 101, COM 111, COM 112. CREDIT: THREE SEMESTER HOURS.
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3.00 - 6.00 Credits
Upon completion of all other core requirements and requirements for the emphasis area, students will work for a professional mass media organization under the direction of the instructor and the guidance of media personnel. CREDIT THREE- SIX SEMESTER HOURS.
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3.00 Credits
This course examines the theoretical aspects of persuasion in the media. Students will be introduced to theory and principles of persuasion and tactics by which persuasive messages are developed and conveyed. Additionally, students will gain the ability to recognize and critically analyze persuasive attempts in the media. Prerequisites: COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will encourage students to think critically about the role and the impact of the media in contemporary society by examining the media industry, media content, media consumption and emerging technologies. Additionally, students will consider controversial issues surrounding the mass media. Prerequisites: COM 101, 111, 112, 211. CREDIT THREE SEMESTER HOURS.
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3.00 Credits
This is a special topics course which will explore current issues in mass communication. Topics will alternate each time the course is offered. Prerequisites: COM 101, 111, 112, 211. CREDIT: THREE SEMESTER HOURS.
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3.00 Credits
This course will introduce students to the theory and practice of public relations, its functions within organizations, its impact on the public, and its function in society. Students will gain an understanding of the evolution of public relations, the roles and responsibilities of practitioners, and the issues and trends that help to shape the practice. CREDIT: THREE SEMESTER HOURS.
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