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JOUR 102: Introduction to Multimedia Writing
3.00 Credits
University of Mississippi
Introduction to writing for print,broadcast, and online journalism. Major emphasis on language skills and style conventions. Weekly laboratory required.
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Jour 204: Introduction to Integrated Marketing Com
3.00 Credits
University of Mississippi
Introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, internet marketing communication, and relationship marketing.
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Jour 205: Writing for Integrated Marketing Comm
3.00 Credits
University of Mississippi
This course focuses on developing students' skills in accurate, forceful, vivid and persuasive writing to advance a variety of IMC strategies.
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JOUR 271: News Reporting
3.00 Credits
University of Mississippi
Detailed study in reporting and writing news stories for print publications, broadcast outlets and websites. Focus on interviewing, writing news and features and preparing for entry-level reporting assignments. Students also will learn online presentatin skills, including photos, audio, video and interactive elements.
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JOUR 272: Broadcast Newswriting and Reporting
3.00 Credits
University of Mississippi
Introduction to basic newsgathering and writing for broadcast ond online media. Audio production techniques.
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JOUR 273: Editing by Design
3.00 Credits
University of Mississippi
An introduction to visual communication, layout and design, typography, and editing with direct application to specific journalism projects. Prerequisite requirements for this course may also be satisfied by consent of instructor.
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JOUR 301: History of Mass Media
3.00 Credits
University of Mississippi
Growth and development of the mass media and their role as participants in and chroniclers of U.S. history. Attention to ideological, political, technological, economic, and cultural factors.
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Jour 304: Account Planning
3.00 Credits
University of Mississippi
Presents principles and practices of the account planning process to develop skills, insights and strategies to use in different methods of influencing consumers' behavior.
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Jour 305: Visual Communication
3.00 Credits
University of Mississippi
Emphasizes creation, utilization and critique of visual components of IMC at professional levels. Students will learn basics of design software for IMC purposes and applications in print, online, and video, as well as packaging and retail environments.
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Jour 306: Internet Marketing Communication
3.00 Credits
University of Mississippi
A detailed survey of marketing communications online applications, e.g. the Web site as a basic marketing platform, search engine optimization, digital promotions, e-mail and social media marketing.
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