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MSM 1500: Professional/Leadership Development
1.00 Credits
Ridgewater College
This course is designed to acquaint students with the benefits of networking, participation in organizations, and organization committees. The course will provide opportunities for students to participate in both marketing field trips and to listen to special guest speakers.
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MSM 1500 - Professional/Leadership Development
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MSM 1501: Professional/Leadership Development II
1.00 Credits
Ridgewater College
Professional/Leadership Development II
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MSM 1501 - Professional/Leadership Development II
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MSM 1818: Internship I
3.00 Credits
Ridgewater College
This course is designed to provide the students with a purposeful occupational experience in the wholesale/retail/sales marketing industry. Each occupational experience is individualized and a training plan is created for each student in conjunction with the training station the student is assigned to.
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MSM 1818 - Internship I
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MSM 1819: Internship II
3.00 Credits
Ridgewater College
For this course, projects, reports, and discussions are coordinated to relate to the students employment situation. A minimum of two employer evaluations per student is a requirement of this course.
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MSM 1819 - Internship II
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MSM 2102: Applied Sales Strategies
3.00 Credits
Ridgewater College
This course focuses on practical applications of communication skills, customer follow-up and service, prospecting, utilization appeals, and customer behavior styles, presentation methods, handling objection techniques and customer reviews. Significant time is spent planning, delivering and critiquing actual sales presentations.
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MSM 2102 - Applied Sales Strategies
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MSM 2104: Marketing Trends
3.00 Credits
Ridgewater College
This course investigates existing and emerging marketing and retailing trends. Students have the opportunity to research new and innovative concepts. They will utilize and further develop their analytical and decision making skills.
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MSM 2104 - Marketing Trends
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MSM 2105: Computer Applications II
3.00 Credits
Ridgewater College
This course is designed to introduce the student to marketing software and its application to the solution of marketing and related problems. The course explores the use of spreadsheets, database management, word processing, presentation, and business graphics software. The Internet as a marketing tool will also be explored. Software used during lab sessions will be software currently used by marketing organizations.
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MSM 2105 - Computer Applications II
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MSM 2110: Principles of Supervision
3.00 Credits
Ridgewater College
The theories, methods, and techniques of supervision are emphasized in this course. This course addresses such topics as goalsetting, productivity, team-building, motivation, delegation and appraisal. The use of case problems and/or simulations is a part of the training.
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MSM 2110 - Principles of Supervision
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MSM 2125: E-Commerce
2.00 Credits
Ridgewater College
This course covers an overview of E-Commerce and how it is used as an additional marketing tool for many businesses. Students will learn the basics of developing a web page, what goes into developing a shopping cart for products, explore linking to other websites, and practical application in evaluating website effectiveness.
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MSM 2125 - E-Commerce
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MSM 2203: Management Issues
3.00 Credits
Ridgewater College
This course is intended to prepare students to deal with contemporary business problems. The students take part in a computerbased business simulation. Topics discussed include problem solving, financial statement analysis, diversity, supervision, and community service.
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MSM 2203 - Management Issues
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