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MSET 2950: Special Projects/Topics
1.00 - 6.00 Credits
Ridgewater College
Special Projects/Topics
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MSM 1101: Principles of Marketing
3.00 Credits
Ridgewater College
An overview of basic marketing principles and practices, this course includes discussion on the marketing mix, the "four 'P's of marketing", channels of distribution and marketing projects utilizing the Internet.
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MSM 1102: Retail Principles
3.00 Credits
Ridgewater College
This course covers all activities that result in the offering for sale of goods and/or services to individuals and/or organizations for purposes of ultimate consumption.
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MSM 1103: Basic Sales Techniques
3.00 Credits
Ridgewater College
This course covers the role of sales in the economy, the importance of communication skills and the basic steps of a sale. It also covers topics related to customer service department including standard operating procedures, telephone procedures, customer contact, conflict handling and problem solving.
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MSM 1110: Computer Applications I
3.00 Credits
Ridgewater College
This course takes a hands-on approach to the operation of a microcomputer. The student will explore the development of the computer in our society and how computers contribute to the operation of marketing institutions. Operational topics will include the use of peripheral devices such as printers, scanners, and communication devices. The student will learn to use the Windows interface, to utilize word processing applications to create common marketing documents. An introduction to the Internet will also be included in this course.
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MSM 1137: Business Math and Accounting
3.00 Credits
Ridgewater College
This course is an introduction to the fundamental accounting concepts and principles used to analyze and record business transactions. Topics include the accounting cycle, accounting for retail/service businesses and accounting system design.
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MSM 1203: Written Business Communications
3.00 Credits
Ridgewater College
In this course, students learn to develop effective sentences and paragraphs to compose an extensive array of letters, memos, and news releases. Students will learn the psychology of written communications and how to apply these principles to a variety of letters such as goodwill messages, inquiry and request letters, and claim and adjustment letters.
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MSM 1205: Business Presentations
3.00 Credits
Ridgewater College
This course covers the fundamentals of business presentations. Students will plan, write and deliver presentations on various topics including conducting business meetings, sales manager meetings using appropriate media and presentation software.
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MSM 1212: Personal Finance
3.00 Credits
Ridgewater College
This course covers the formulas and methods used in determining pricing, markups, markdowns and profits in dealing with merchandise management. It also covers the fundamentals of personal finance. The student plans and prepares various financial forms as well as plan investment options.
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MSM 1220: Advertising and Promotion
3.00 Credits
Ridgewater College
The course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. Also included is the design of actual advertisements, promotional budgets, and sales promotions.
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