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Course Criteria
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3.00 Credits
3 credits Intensive writing in the forms characteristic of public relations; practice in writing news releases, fact sheets, newsletters, company periodicals, brochures, annual reports, and corporate advertising. Prerequisites: MC111, MC201, and MC230.
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3.00 Credits
3 credits An examination of units of local and state government and their coverage in the news media; projects designed to familiarize students with the workings of governmental and quasi-governmental agencies. Prerequisites: MC111, MC201, and MC301.
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3.00 Credits
3 credits This course will provide students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students will learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects. This course is usually taken in the junior or senior year, but must be taken prior to enrollment in MC443. Prerequisites: Prerequisites: MC230 and ST132.
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3.00 Credits
3 credits Public relations case studies in various organizations including the application of public relations techniques to representative problems and communications materials for various media are planned and prepared. Prerequisites: MC111, MC230, MC314, and junior or senior standing.
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3.00 Credits
3 credits An examination of contemporary ethical situations regarding the media professional's role in determining guidelines to provide the public with relevant contextual material. Emphasis in this course is placed upon an understanding of the limits and guarantees of the First Amendment, the four major theories of the press and the practice of communications as part of a community. Prerequisite: junior or senior standing.
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3.00 Credits
1-17 credits An opportunity for qualified juniors or seniors to participate in a field experience under the guidance and supervision of competent professionals. Prerequisite: consent of mass communications coordinator.
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3.00 Credits
1-3 credits Examinations of specific media-related issues and practices; such courses, when offered, will be offered on the basis of student and faculty interest and availability of appropriate faculty to teach those courses.
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3.00 Credits
3 credits This course examines management practices unique to the small business environment and also provides a first look and overview of modern entrepreneurship. Course work examines the importance of entrepreneurship to modern market economies; other topics include developing ideas for new business ventures, formation and financing of new business ventures, and managing growth through the early years of operation. In addition, students will write a detailed business plan based upon an idea of their choosing. Prerequisites: BU215, EC261, M145, MG219, and MK217; consent of instructor for non-departmental majors.
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3.00 Credits
3 credits This course offers a foundation of sport management concepts, skills and techniques. The course also focuses on the area of leadership. Students will develop their leadership, decision-making, organization, and management skills for their role in sport administration. Topics to be discussed include program development, leadership development, conflict resolution, facility management, fiscal management, liability and risk management, and public relations. Prerequisite: MG219.
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3.00 Credits
3 credits The course provides a strategic business perspective of sport and facility management. It will include the essentials of facility planning, design, and construction in addition to facility operations, systems, and maintenance. The course will address financial and legal issues involved in managing a sport facility. Prerequisites: AC121/222, MG219, and MK 217.
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