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MKTG 2201: Principles of Sales
3.00 Credits
Northland Community and Technical College
This course covers a fundamental sales approach that can be used as a foundation for future sales courses. The content covers steps used to plan a sales presentation and methods of determining and filling prospect needs or wants. Prerequisites: None
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MKTG 2205: Principles of Retailing
3.00 Credits
Northland Community and Technical College
This course provides an overview of the concepts and skills needed to operate a successful retail operation. Topics include retailing terminology, current practices in merchandising, types of retail institutions, site election, inventory control, and pricing. Prerequisites: None
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MKTG 2300: Marketing Research
3.00 Credits
Northland Community and Technical College
This course covers market research principles and procedures that are necessary for marketing professionals to be successful. Topics covered include survey methods and techniques, problem identification, data collection techniques, sample type and size, presentation of findings and using the internet as a source. Prerequisites: MKTG2200
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MKTG 2304: Applied Sales Techniques
3.00 Credits
Northland Community and Technical College
This course provides opportunity for students to apply the steps of a sales presentation by planning and performing sales presentations in role-playing situations. Students apply strategies in sales communications, customer oriented selling, and sales management. Prerequisites: None
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MKTG 2306: Small Business Management
3.00 Credits
Northland Community and Technical College
This course provides a summary of many of the major issues faced by anyone starting a small business. Prerequisites: None
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MKTG 2320: Marketing Management
3.00 Credits
Northland Community and Technical College
This course provides an overview of the critical aspects of marketing management. Emphasis is placed on applying marketing principles and strategies through case analysis and the development of a marketing plan. Prerequisites: MKTG2200
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MKTG 2410: Social Media Marketing
3.00 Credits
Northland Community and Technical College
This course introduces students to the social media marketing field. This course is a comprehensive study of the online marketing principles and concepts and their application to a changing business world. Prerequisites: None.
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MKTG 2430: Digital Marketing I
3.00 Credits
Northland Community and Technical College
This course introduces students to digital marketing field. It will provide the basics and background needed to successfully complete Digital Marketing II. Prerequisites: None. Corequisite: MKTG2116.
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MKTG 2450: Digital Marketing II
3.00 Credits
Northland Community and Technical College
This course is a comprehensive study of the digital marketing principles and concepts and their application to a changing business world. It will allow the student to apply the concepts and critically analyze the digital marketing message and communication. Prerequisites: MKTG2430.
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MKTG 2900: Internship I
3.00 Credits
Northland Community and Technical College
For this course, projects, reports, and discussions are coordinated to relate to students' employment situations. Employment in an approved wholesale/retail marketing occupation, training verification, and evaluation are required of each student. A maximum of nine internship credits will apply toward graduation. Prerequisites: None
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