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Course Criteria
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3.00 Credits
3.00 credits (2.00 lec/1.00 lab) This is a basic color course designed to discuss and explain the system of color reproduction for painting, printing, photography, and digital applications, based on additive and subtractive color theory. The perception of color, viewing conditions, color separation, different types of color measurement, digital color, and the influence of paper and ink on color reproduction are presented. Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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2.00 Credits
2.00 credits (1.00 lec/1.00 lab) This course introduces students to the functions of advertising and its role in the marketing communications mix, economics, social influence, advertising institutions and media, campaigns and appropriations, retail, and business-to-business aspects. The course consists of lectures, films, field trips, speakers and research assignments. Prerequisites: GRPH 1130; placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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1.00 Credits
1.00 credit (1.00 lec) In GRPH 1151-1153 courses, professionals will present a series of lectures based on their areas of experience within a course title. Each seminar combines experts from several companies to share insight, and to show and critique samples relevant to a particular specialization. Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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1.00 Credits
1.00 credit (1.00 lec) Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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1.00 Credits
1.00 credit (1.00 lec) Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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2.00 Credits
2.00 credits (1.00 lec/1.00 lab) This course covers specific methods for generating creative visual ideas, applying those ideas to graphic solutions, working with clients in the creative process and solving their problems. Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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2.00 Credits
3.00 credits (2.00 lec/1.00 lab) This course covers advertising layout techniques using fractional, full-page and spread layouts. It also covers nonadvertising print areas from single to multiple page layouts. It includes assignments and critiques of projects rendered as comps and mock-ups. Prerequisite: GRPH 1101, GRPH 1120 and GRPH 1130 and placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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3.00 Credits
3.00 credits (3.00 lec) This course explores graphic design through the ages, identifying important design elements, movements, innovators and applications, as well as the impact of graphic design on life and culture from signage to publishing to packaging. Prerequisites: Placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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1.00 Credits
3.00 credits (2.00 lec/1.00 lab) This course covers the basic materials, methods, and mechanical processes necessary to the production of printready publications and other print media. Students will learn the language of print production, be introduced to the studio skills/equipment, work with a computer/laser printer/ scanner, and produce one/two-color projects. They will learn the fundamentals of paper specifying, print buying, proofing, and meeting and managing production deadlines. Prerequisites: GRPH 1101, GRPH 1130, GRPH 1140; placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060. Prerequisite/Corequisite: GRPH 1585.
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3.00 Credits
3.00 credits (2.00 lec/1.00 lab) This course covers the basics of Adobe Illustrator, a vectorbased drawing program used to produce logos and artwork for printed publications, multimedia, and Web graphics. Topics covered include: creating basic shapes, working with points and lines, using transformation tools, blending elements, tracing templates, creating masks, using filters, customizing colors, and creating and formatting text. Prerequisites: GRPH 1130; placement into READ 1300 or completion of READ 0200 or ESOL 0052; placement into MATH 0070 or completion of MATH 0060.
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