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Course Criteria
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3.00 Credits
Business as part of larger system-economic, political, social. Emphasis on external environment-economics, culture, government, technology, international relations, labor-within which business operates. Business ethics and social responsibility.
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3.00 Credits
Issues and application of concepts affecting employeremployee and peer relationships at work. Topics may include conflict, counseling, feedback, group decision making, influence strategies, organizational politics, stress management.
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3.00 Credits
Seminar on nature of entrepreneurship; the entrepreneurial character; situations and experiences encountered by entrepreneurs.
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3.00 Credits
Contemporary management problems in functional areas of strategic, organizational, human resource, or marketing management.
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3.00 Credits
Integration of basic functions of marketing, finance, production, and behavioral sciences. Emphasis on organizational environments and development and implementation of competitive strategies that respond to social, political, and economic conditions from perspective of top management.
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3.00 Credits
Teams of two to four students provide hands-on management assistance, analysis, and other consulting to existing small businesses or economic development agencies.
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3.00 Credits
Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets.
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3.00 Credits
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework.
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3.00 Credits
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problemsolving, communication, and organization skills.
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3.00 Credits
Theory and practice of staffing work organizations. Emphasis on design and implementation of staffing systems, legal requirements, and career planning.
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