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MKTC 2507: Digital Media Tools
3.00 Credits
Dakota County Technical College
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools.
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MKTC 2511: Web Development for Marketers
3.00 Credits
Dakota County Technical College
Web development and digital marketing are important in successful marketing campaigns. Web development teams and marketing teams work together frequently, making it important for marketers to have a basic understanding of web development. Students will learn the basic tools of website development and coding to maintain web pages with various popular applications and web development languages. Techniques are taught to design sites that load fast, increase usability, and meet company objectives.
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MKTC 2511 - Web Development for Marketers
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MKTC 2515: Digital SEM and Analytics
3.00 Credits
Dakota County Technical College
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysis and reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures. Prerequisites: none
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MKTC 2520: Video Content for Marketers
2.00 Credits
Dakota County Technical College
Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO.
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MKTC 2520 - Video Content for Marketers
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MKTC 2550: International Marketing
3.00 Credits
Dakota County Technical College
This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; marketing-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues. Prerequisites: None.
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MKTC 2550 - International Marketing
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MKTC 2600: Marketing Research
3.00 Credits
Dakota County Technical College
This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction. Prerequisite: None
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MKTC 2600 - Marketing Research
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MKTC 2605: Data Analytics
3.00 Credits
Dakota County Technical College
Take your career to the next level by showcasing your skills in data analytics. This course will teach you data analytics and management through best practices for managing data and preparing it for organizational use. With this knowledge, you'll understand how to analyze information to support your organization in achieving goals for growth, productivity, profitability, and performance.
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MKTC 2815: Business Law
3.00 Credits
Dakota County Technical College
Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations. Prerequisites: None. ** This course is cross-listed with BUSN1110.
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MKTC 2900: Portfolio and Interviewing
1.00 Credits
Dakota County Technical College
Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Prerequisites: None.
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MKTC 2900 - Portfolio and Interviewing
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MKTC 2970: Marketing Internship
1.00 - 6.00 Credits
Dakota County Technical College
An internship experience provides the marketing student with an opportunity to explore career interests while applying knowledge and skills learned in courses through a work setting. The experience also helps students gain a clearer sense of what they still need to learn and provides an opportunity to build professional networks.
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MKTC 2970 - Marketing Internship
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