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Course Criteria
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3.00 Credits
Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.
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3.00 Credits
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools.
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3.00 Credits
Web development and digital marketing are important in successful marketing campaigns. Web development teams and marketing teams work together frequently, making it important for marketers to have a basic understanding of web development. Students will learn the basic tools of website development and coding to maintain web pages with various popular applications and web development languages. Techniques are taught to design sites that load fast, increase usability, and meet company objectives.
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3.00 Credits
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysis and reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures. Prerequisites: none
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2.00 Credits
Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO.
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3.00 Credits
This course introduces students to the concepts and disciplines of international marketing. Students develop an understanding of the international environment and its impact on marketing. Topics include social and cultural influences; political, legal and financial considerations; exporting and importing; organizational alternatives; information sources; marketing-entry strategies; pricing and distribution; sales and communications practices; counter trade; and other current international marketing issues. Prerequisites: None.
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3.00 Credits
This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction. Prerequisite: None
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3.00 Credits
Take your career to the next level by showcasing your skills in data analytics. This course will teach you data analytics and management through best practices for managing data and preparing it for organizational use. With this knowledge, you'll understand how to analyze information to support your organization in achieving goals for growth, productivity, profitability, and performance.
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3.00 Credits
Examine workplace issues impacting supervisory responsibilities and explore the influence of ethics on individuals and organizations. You will be introduced to the American legal system. Understand civil, contract, employment, and labor laws and how they affect business, such as harassment, discrimination, TORTS, documentation and terminations. Prerequisites: None. ** This course is cross-listed with BUSN1110.
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1.00 Credits
Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Prerequisites: None.
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