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Course Criteria
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6.00 Credits
The practicum experience provides the student with an opportunity to broaden the knowledge and skills learned in the classroom.The student will be placed in a healthcare setting for a total of six weeks, five days a week, eight hours per day, or the equivalent, for a total of 240 unpaid hours. The practicum experience will be supervised. Prerequisites: Completion of all required MDAS courses and recommendation to practicum.
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1.00 - 6.00 Credits
SPECIAL TOPICS: Medical Assistant
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1.00 Credits
This course focuses on preparing for the national American Association of Medical Assistants (AAMA) certification exam.' Time will be spent reviewing all areas of the AAMA Content Outline and reinforcing the knowledge and skills learned in the classroom. Prerequisites: Completion of all Medical Assistant course and recommendation to Practicum.
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0.00 Credits
Reserve a classroom by scheduling this "course".
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3.00 Credits
Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, and global factors affecting product and services, pricing, promotion, personnel, and distribution decisions.
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3.00 Credits
Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre--approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follow-up with the customer, and customer relationship management (CRM). ** This course is cross-listed with ENTR1760.
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3.00 Credits
Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencing multiple decision makers.
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3.00 Credits
Advertising uses both creative and critical thinking skills to create promotional communications to sell products and services to customers. This advertising course is designed to expose students to the many aspects and functions of promotional marketing. Students learn about advertising principles to support the creation and management of media campaigns. Topics discussed in this course include legal, ethical, and social responsibilities of advertisers, engagement and communication with target audiences, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies.
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3.00 Credits
Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media. Prerequisites: None.
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3.00 Credits
Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises.
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