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Course Criteria
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3.00 Credits
This course provides the basics of "e-commerce" for the small business owner/entrepreneur. Students will be introduced to typical Internet-based business models including e-retailing, supply chain management and online auctions. The course provides an overview of the technologies used in e-commerce applications and how to set up an Internet-based sales operation. The course will also cover e-marketing and online customer service utilizing web-based technology.
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3.00 Credits
Students will be given a complete overview of all aspects of marketing used to grow a small business. Specific topics include research, determining a target market, selecting the right marketing tactics for a specific target customer, and creating the best marketing messages for results oriented marketing. The student will be exposed to over 30 marketing tactics and will learn how to use these tactics to grow their own small business. In this class both traditional marketing tactics and web marketing tactics will be discussed so that the student will have a complete understanding of marketing for his or her small business in today's world.
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3.00 Credits
Your success as a business owner is directly related to your ability to sell yourself, your company, and your products or services. This course is ideal for the new business owner especially if they have never sold before. The entire sales process is clearly defined and broken down into seven steps that lead the student through all aspects of sales. Each student learns how to sell his or her own product or service and is given ample opportunity to practice selling his or her own products and services in a safe setting. In addition to learning how to sell, the student will also learn how to negotiate and will be able to practice negotiating skills in a safe environment. The student will learn the importance of a 'win/win' negotiation and learn the consequences when one party wins and the other party loses. The student will be part of a negotiation team and the team will be part of a negotiation role play. ** This course is cross-listed with MKTC1100.
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3.00 Credits
This course will give the student all the necessary tools to create a business plan that gets results. The student will, during the course of the semester, create his or her own business plan, which is the main objective of the course. The business plan process will be broken down into five areas: vision, customers product/service, numbers, and team. Numerous business plans will be examined and good points and bad points will be examined in each. Students will also be given the opportunity to present their plans to the group in a safe setting and have them critiqued for clarity and effectiveness.
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2.00 Credits
This course provides the entrepreneur or intrapreneur with an understanding of business accounting terms, budgeting, balance sheets, income statements, break even analysis and cash flow statements. Students will develop and apply these skills in financial management to make well developed financial projections for business planning and well informed decisions in the operation of a small business.
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2.00 Credits
This course will provide the student with the information and tools necessary to fund a small business. The student will be exposed to various methods of raising both start-up and operating capital. These methods include bank loans, SBA loans, venture financing, and grant opportunities. The student will practice presenting his or her company in preparation for presenting to bankers and investors. Prerequisites: ENTR1800 or may take courses concurrently.
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2.00 Credits
This course will provide the student with the basics of raising money for his or her business, along with gaining a basic understanding of the financial management aspects of any small business. The student will be exposed to the various methods of raising both start-up capital and capital for continuing operations. The methods for raising money presented in the class include bank loans, SBA loans, other debt instruments, venture capital, equity financing, and Federal Grant opportunities. The student will also learn the basic, common-sense aspects of money management including understanding cash flow, basic spreadsheets, and monthly/quarterly and annual financial requirements for tax purposes.
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1.00 - 6.00 Credits
Business Entrepreneur Special Topics
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3.00 Credits
Introduction to the fields of exercise science, sport management, and physical education. Topics include: programs of study, professional roles and responsibilities, employment qualifications and opportunities. Prerequisite: none
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3.00 Credits
A comprehensive course that focuses on physical activity, nutrition, behavior modification, and disease prevention. Students will learn to take responsibility for their overall health and learn practical ways to achieve optimal health and wellness.
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