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BUS 312: Federal Income Taxes
3.00 Credits
Carleton College
Current federal income tax law as it pertains to individuals, corporations, and partnerships. Includes the concept of taxable income and covers tax planning and tax determination within the provisions of the law. Prerequisite: BUS210. BUS200 recommended.
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BUS 312 - Federal Income Taxes
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BUS 313: Strategic Managerial Accounting
3.00 Credits
Carleton College
Compilation and utilization of internal accounting information for managerial decision making. Prerequisite: BUS210.
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BUS 313 - Strategic Managerial Accounting
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BUS 315: Sales and Sales Management
3.00 Credits
Carleton College
Emphasizes the concepts and practices of selling and sales management. Provides a guide for preparing sales presentations, one-on-one selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations, and the unique concepts of managing a sales team. Prerequisite: BUS220.
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BUS 315 - Sales and Sales Management
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BUS 318G: Global Marketing
3.00 Credits
Carleton College
Study of marketing concepts and decision-making processes relative to individuals and firms engaged in the global marketplace. An examination of key strategies of global marketing and mission-critical variables including cultural distinctives, role of language and values, politics and laws, pricing norms, product values, and promotional environment. Prerequisites: GES130 or GES145, 146; Contemporary Western Life and Thought (L) course or GES245; World Cultures (U) course; BUS220. One business course recommended.
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BUS 318G - Global Marketing
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BUS 319: Advertising and Sales Promotion
3.00 Credits
Carleton College
Principles and techniques of advertising, sales promotion, and public relations. Considers customer motivation, ad copy, physical layout of ads and promotional pieces, media selection, advertising budgets, and coordination of advertising and sales promotion campaigns. Prerequisite: BUS220.
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BUS 319 - Advertising and Sales Promotion
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BUS 321: Marketing Research
3.00 Credits
Carleton College
Marketing research methods, including design, sampling, data collection, and report writing. A research design project is an integral part of the course. Prerequisites: BUS220; MAT131M Statistical Analysis.
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BUS 321 - Marketing Research
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BUS 324: Consumer Behavior
3.00 Credits
Carleton College
A systematic examination of the behavioral, economic, cultural, and systemic factors that influence the behavior of the consumer. Students read relevant research in consumer behavior and design and complete a series of projects exploring the major course topics. Prerequisites: BUS220; MAT131.
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BUS 324 - Consumer Behavior
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BUS 330: Compensation Theory and Practice
3.00 Credits
Carleton College
Compensation and reward practices in organizations' wage and salary administration. Theories of design and implementation of pay programs using job evaluation, salary surveys, job and skill-based pay, incentive pay, and other compensation systems. Prerequisite: BUS231.
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BUS 330 - Compensation Theory and Practice
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BUS 331: Staffing,Training,and Development
3.00 Credits
Carleton College
Theories and strategies for maximizing the potential of an organization's workforce. Explores methods for recruiting and selecting employees, orienting them to an organization, using training to properly equip them for their positions, and facilitating career development. Hands-on approach to designing and analyzing surveys, selection tests, and needs assessments. Prerequisite: BUS231.
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BUS 331 - Staffing,Training,and Development
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BUS 332: Entrepreneurship
3.00 Credits
Carleton College
Practical problems associated with starting and operating a small business, including feasibility analysis, legal and financial aspects, accounting, marketing, and personnel management. Prerequisites: Three of the following: BUS210, BUS220, BUS230, ECO201, or consent of instructor.
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BUS 332 - Entrepreneurship
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