|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: MSC 313 and (MSC 300 or MSC 327) Recommended Background: COM 100 Restrictions: Open to undergraduate students in the Sales Communication Specialization. Description: Need-based selling and leadership role in meeting client needs. Advanced methods of questioning, customer need analysis, negotiation, effective presentations and interpersonal communication relationships with clients. Sales role-playing presentations, business and technical writing, portfolio presentations, and case studies. Interdepartmental With: Communication, Marketing and Supply Chain Management Administered By: Communication Effective Dates: SPRING 2009 - SPRING 2010 View all versions of this course
-
0.00 - 4.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) Prerequisite: ADV 205 or RET 261 Restrictions: Open to juniors or seniors in the Department of Advertising, Public Relations and Retailing. Description: Theories of consumer behavior and their applications to advertising, public relations and retailing. Semester Alias: ADV 473 Effective Dates: FALL 2008 - SPRING 2010 View all versions of this course
-
3.00 Credits
Semester: Fall of every year Credits:Total Credits: 3 Lab Hours: 3 3(0-3) Prerequisite: ADV 205 and (ADV 220 or ADV 275) Restrictions: Approval of department; application required. Description: Research, analyze, develop, and execute an integrated marketing and advertising campaign for selected client. Written recommendations and presentations for competition. Effective Dates: FALL 2008 - Open
-
0.00 - 1.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 1 Lecture/Recitation/Discussion Hours: 1 1(1-0) Prerequisite: (ADV 225 or JRN 200 or JRN 205 or CAS 299) and ADV 260 and (COM 200 or STT 200) Restrictions: Approval of department. A student may earn a maximum of 6 credits in any or all enrollments in ADV 402, COM 402, JRN 402, or RET 402. Description: Current topics related to the practice of public relations. Effective Dates: SUMMER 2008 - Open
-
3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Variable from 1 to 2 Reenrollment Information: A student may earn a maximum of 8 credits in all enrollments for this course. Description: Current issues in advertising and related disciplines. Effective Dates: SPRING 2007 - Open
-
0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: (ADV 225 or CAS 299 or JRN 200 or JRN 205) and (ADV 260 and ADV 325) and (COM 200 or STT 200) Restrictions: Open to undergraduate students in the Public Relations Specialization. Description: Analyze classic and current public relations cases. Apply strategy to communicating in business contexts. Understand strategy developed and executed for the purpose of achieving goals and objectives. Exposure to specific business problems and their solutions. Effective Dates: SUMMER 2008 - Open
-
6.00 Credits
Semester: Spring of every year Credits:Total Credits: 3 Lab Hours: 6 3(0-6) Prerequisite: ADV 326 Description: Creation of broadcast and new media advertising. Creative research, strategy development, writing radio and TV scripts, creating storyboards, and radio and TV production. Semester Alias: ADV 417 Effective Dates: FALL 2008 - SPRING 2010 View all versions of this course
-
6.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lab Hours: 6 3(0-6) Prerequisite: ADV 428 Description: Capstone course for advertising directors and designers. Portfolio development and individual critique by professionals. New technology applications. Effective Dates: FALL 2008 - SPRING 2010 View all versions of this course
-
0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 330 or ADV 340 or ADV 350 Restrictions: Open to students in the Department of Advertising, Public Relations and Retailing. Description: Theory and practice of interactive advertising, e-commerce, Internet advertising, online sales promotion, online public relations, virtual communities, and Internet research. Effective Dates: FALL 2008 - Open View all versions of this course
-
0.00 - 4.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) Prerequisite: ADV 375 Recommended Background: ADV 320 or ADV 330 or ADV 340 or ADV 350 Restrictions: Open only to Advertising majors. Description: Impact of advertising on society, culture and economy. Representation of minorities, women, and to the elderly in advertising; free speech, advertising law, and regulatory organizations; ethical decision making strategies; and advertising's economic role in information, competition, price, and product choice. Semester Alias: ADV 465 Effective Dates: FALL 2002 - SPRING 2010 View all versions of this course
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|