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Course Criteria
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6.00 Credits
Semester: Fall of every year Credits:Total Credits: 3 Lab Hours: 6 3(0-6) Prerequisite: ADV 220 and (ADV 324 or concurrently) Description: Creation of print advertising. Creative research, strategy development, and writing copy for newspaper, magazine, outdoor, and direct mail. Semester Alias: ADV 426 Effective Dates: SPRING 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 275 Restrictions: Open to students in the Advertising major. Description: Advertising problems from the perspective of managers responsible for solving problems. Identify problems, develop alternative solutions, and evaluate proposed solutions. Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of odd years Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 330 or ADV 340 or ADV 350 Restrictions: Open only to Advertising majors. Not open to students with credit in: ADV 332A Description: Direct response systems', history, growth, and contemporary configurations. Strengths of segmentation and database management, budget, and creative strategies. Effective Dates: FALL 2002 - FALL 2009
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0.00 - 3.00 Credits
Semester: Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 275 Recommended Background: ADV 375 Restrictions: Open to juniors or seniors in the Advertising major or approval of department. Description: Advertising decisions and consumer behavior. Political systems, literacy rates, new technologies, consumer behavior, and culture. Decision making, strategy, media selection, creative execution and campaign evaluation. Semester Alias: ADV 470 Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 330 or ADV 340 or ADV 350 or RET 261 or MSC 351 Restrictions: Open to undergraduate students in the Advertising major or in the Retailing major or in the Food Industry Management major. Description: Corporate communication activities used to elicit consumer response to a product and service mix. Non-traditional advertising strategies, cross-promotion strategies, and strategies for non-profit organizations. Effective Dates: SUMMER 2008 - SPRING 2010 View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 275 Restrictions: Open to students in the Advertising major. Description: Gathering information and use of information for more effective communications strategies. Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: (ADV 330 or concurrently) or (ADV 340 or concurrently) or (ADV 350 or concurrently) Restrictions: Open to undergraduate students in the Advertising major or approval of department. Description: Principles of account planning. Strategic thinking, use of focus groups, and other qualitative methods. Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 275 Restrictions: Open to students in the Advertising major. Description: Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans. Semester Alias: ADV 346 Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Restrictions: Open to juniors or seniors in the Advertising major or in the Sales Communication Specialization. Description: Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling. Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 324 Restrictions: Open to undergraduate students in the Advertising major. Description: Concepts, technologies and skills in designing, developing and maintaining major forms of interactive advertising. Creative aspects of interactive media including web sites, banner ads, rich media, and 3D objects. Effective Dates: FALL 2009 - Open View all versions of this course
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