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Course Criteria
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3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Variable from 1 to 12 Reenrollment Information: A student may earn a maximum of 99 credits in all enrollments for this course. Restrictions: Open only to doctoral students in the Department of Community, Agriculture, Recreation and Resource Studies. Description: Doctoral dissertation research. Effective Dates: FALL 2004 - Open
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0.00 - 4.00 Credits
Semester: Fall of every year Credits:Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) Description: Introduction to media relations for professionals in any field. Types of media, interactions with media, and planning of media relations programs. Semester Alias: ADV 123 Effective Dates: FALL 2002 - Open
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0.00 - 4.00 Credits
Semester:Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) Description: Principles and practices of advertising in relation to economies, societies, and mass communication. Effective Dates: SUMMER 1994 - Open
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 205 or concurrently Restrictions: Open to undergraduate students in the Department of Advertising, Public Relations and Retailing. Description: Psychology of the creative process. Relationship of creativity to the development of ideas and messages in the major advertising media. Semester Alias: ADV 317, ADV 320 Effective Dates: FALL 2009 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Restrictions: Open to undergraduate students in the James Madison College or in the College of Communication Arts and Sciences or in the Agriscience major or approval of department. Description: Theory and practice of preparing written business communications. Effective Dates: SUMMER 2008 - Open
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Description: Role and function of public relations in society. History of the field. Roles of practitioners and understanding the unique professional areas within the field of public relations. Semester Alias: ADV 227 Effective Dates: SUMMER 2008 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 205 Description: Practice in strategic reasoning from institutional and individual perspectives to aid the planning of communication campaigns for industry or nonprofit organizations. Relationship between objectives, strategies and tactics in the fields of advertising, retailing and public relations. Effective Dates: FALL 2008 - Open View all versions of this course
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2.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 2 Lab Hours: 2 3(2-2) Prerequisite: (ADV 205 and (ADV 220 or concurrently)) and completion of Tier I writing requirement Restrictions: Open to undergraduate students in the Department of Advertising, Public Relations and Retailing. Description: Exploratory process used by writers and artist directors to solve clients' advertising problems. Creation of ads through writing and visual components. Effective Dates: SPRING 2009 - Open View all versions of this course
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6.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lab Hours: 6 3(0-6) Prerequisite: ADV 205 and (ADV 220 or concurrently) Restrictions: Open to undergraduate students in the Department of Advertising, Public Relations and Retailing. Description: Production of materials for magazine, direct mail, and newspapers using computer assisted production techniques. Semester Alias: ADV 321 Effective Dates: FALL 2008 - Open View all versions of this course
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0.00 - 3.00 Credits
Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: (ADV 225 or CAS 299 or JRN 200 or JRN 205) and ADV 260 and (COM 200 or STT 200) Restrictions: Open to undergraduate students in the Public Relations Specialization. Description: Production of written messages to achieve strategic organizational communication objectives. Development of the student's public relations portfolio. Public relations as a strategic management function. Effective Dates: SUMMER 2008 - Open
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