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  • MIS 491: Seminar:Manag Info Systems

    1.00 - 3.00 Credits
    University of Michigan-Ann Arbor

    To provide students with an opportunity for intensive study in current selected areas related to the research activities and/or professional activities of faculty members. Permission of School of Management. 1.000 TO 3.000 Credit hours 1.000 TO 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MIS 491A: Seminar:Mgmt Info Systems

    3.00 Credits
    University of Michigan-Ann Arbor

    Topic: IT Security 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Seminar Management Studies Department Course Attributes: Upper Division
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  • MIS 492: Research:Manag Info Systems

    1.00 - 3.00 Credits
    University of Michigan-Ann Arbor

    To provide the advanced student with the opportunity to undertake a research project under the supervision of a faculty member. At least two weeks prior to registration in the term when such a course is to be elected, an interested student must submit to the dean of the school a written request for permission to elect a research course, on a form available in the school office. The request will include a description of the proposed research project. The dean will review the proposal with faculty members to ascertain availability of relevant faculty supervision and to establish appropriate credit. Permission of School of Management. 1.000 TO 3.000 Credit hours 1.000 TO 3.000 Other hours Levels: Undergraduate Schedule Types: Independent Study Management Studies Department Course Attributes: Upper Division
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  • MKT 352: Mktg Principles and Policies

    3.00 Credits
    University of Michigan-Ann Arbor

    An introductory course in the marketing activities associated with the free market system. The various components and functions of the marketing activities will be discussed in an integrated framework to provide insight into the role and scope of marketing in the business environment. The components and functions include: product development, pricing, promotion, distribution, consumer behavior and target market analysis. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 360: Marketing and Society

    3.00 Credits
    University of Michigan-Ann Arbor

    This course explores the social scientific theories on consumption and consumer culture as well as ethical/public policy issues related to consumption and marketing. Topics will include: economic and sociological perspectives on consumer culture; the origins of consumer tastes, trends, and fashions; the psychology of happiness and how personal well-being is influenced by wealth, consumption, and materialism; and public policy concerns related to marketing and advertising. (YR). 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 382: Understanding Customers

    3.00 Credits
    University of Michigan-Ann Arbor

    To study the basic factors influencing consumer behavior, the models used to explain this behavior and the implications of these concepts for marketing and public policy issues. The course focuses on economic, psychological, sociological and anthropological variables. Topics include: the effects of motivational learning, perception, cognition, attitude, belief, personality, reference group, social class, demographic, life style and cultural factors on consumer behavior. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 402: Marketing Management

    3.00 Credits
    University of Michigan-Ann Arbor

    A case-oriented course in which the understanding and insights of the various components and functions of marketing learned in MKT 352 are applied to practical situations. Marketing decisions will be evaluated and decided for a series of real-life cases in a number of areas including: general marketing, pricing, promotion, distribution and market research. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 434: Sales Mgmt & Personal Selling

    3.00 Credits
    University of Michigan-Ann Arbor

    The purpose of this course is to provide a general understanding of the practice of sales management. The course is designed to provide a basic framework of what sales managers actually do and how they solve problems they may encounter. Team presentations, case analyses and class discussion are used throughout the course to describe and explain the skills required of sales managers to achieve their objectives. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 436: Business to Business Mktg

    3.00 Credits
    University of Michigan-Ann Arbor

    To develop an understanding of that area of marketing that addresses the needs of the organizational customer in industry, government and institutions. The special challenges of the industrial market that confront the marketing manager and sales personnel are discussed in the course. Topics include: assessing industrial marketing opportunities, the organizational buying process, formulating industrial marketing strategy and evaluating industrial marketing strategy and performance. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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  • MKT 454: Marketing Research

    3.00 Credits
    University of Michigan-Ann Arbor

    To introduce marketing research concepts and techniques for collection, analysis and interpretation of data for marketing decisions. Topics include: problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analysis, presentation and evaluation of research findings. A field research project may be included. 3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Management Studies Department Course Attributes: Upper Division
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