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BCA 415: Television Advertising Production??
3.00 Credits
Central Michigan University
Advanced television commercial copywriting and production: working with local clientele, identifying target audience, composing, writing, and producing television broadcast/cable commercials for airing. Prerequisites: BCA 210, 223, 311 all with a grade of "C" or better.
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BCA 415 - Television Advertising Production??
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BCA 421: Advanced Audio Production??
3.00 Credits
Central Michigan University
Study and practice in stereophonic and multitrack recording, mixing, and editing for media and industry. Prerequisites: BCA 222 with a grade of "C" or better.
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BCA 421 - Advanced Audio Production??
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BCA 440: Electronic Field Production and Post Production??
3.00 Credits
Central Michigan University
Introduction to single-camera field video production and post- production, including producing, directing, camera operation, lighting, linear and non-linear editing. Prerequisites: BCA 210, 223 with grades of C or better.
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BCA 440 - Electronic Field Production and Post Production??
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BCA 490: Independent Study??
4.00 Credits
Central Michigan University
Student-initiated study guided by faculty or faculty committee. Maximum of 4 hours may be applied to degree. Does not fulfill requirements for a minimum of six (6) 400-500 level hours of electives in major. Prerequisite: 3.0 overall GPA; permission of instructor.
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BCA 490 - Independent Study??
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BCA 499: Senior Seminar??1
0.00 - 2.00 Credits
Central Michigan University
Capstone assessment of the student's professional strengths and weaknesses plus refinement of strategies for establishing a successful post-graduate career. Prerequisites: Signed BCA major or minor and senior standing. Must be taken in one of the last two semesters prior to graduation.
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BCA 499 - Senior Seminar??1
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BCA 503: Critiquing Mass Media??
3.00 Credits
Central Michigan University
Critical appraisal of mass communications systems and their content. Special attention to the electronic media's aesthetic properties and societal effects. Prerequisite: BCA 210 with a grade of C or better.
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BCA 503 - Critiquing Mass Media??
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BCA 508: Screenwriting for Cinematic Narrative??
3.00 Credits
Central Michigan University
Techniques, formatting styles and aesthetic strategies for writing and analyzing short- and feature-length cinematic narrative screenplays, emphasizing characterization, plot and structure. Prerequisites: BCA 311 with a grade of C or better; limited to juniors or above; or graduate standing.
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BCA 508 - Screenwriting for Cinematic Narrative??
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BCA 510: Electronic Media Law??
3.00 Credits
Central Michigan University
Regulation of the electronic media. Examination of legal and administrative materials and cases. Prerequisites: BCA 310 with a grade of "C" or better; limited to juniors and above.
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BCA 510 - Electronic Media Law??
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BCA 511: Electronic Media Sales??
3.00 Credits
Central Michigan University
Organizational systems and processes of sales in electronic media. Emphasis on techniques found most reliable in modern sales practices in radio, television, internet and cable. Prerequisite: BCA 210 with a grade of C or better; limited to juniors or above.
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BCA 511 - Electronic Media Sales??
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BCA 512: Broadcast and Cable Promotion??
3.00 Credits
Central Michigan University
Tools and techniques of promotion for radio, television, and cable. Emphasis on media needs, community relations, and problems unique to the electronic media promoter. Prerequisites: BCA 210, 311, each with a grade of "C" or better; limited to juniors or above.
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BCA 512 - Broadcast and Cable Promotion??
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