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MKT 415: Promotion and Direct Marketing??
3.00 Credits
Central Michigan University
Analytical study of the use of promotional tools in marketing strategy. Direct marketing principles and practices, planning, implementation and control issues are emphasized. Prerequisites: MKT 300 or MKT 304, MKT 310; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 420: Advanced Selling and Negotiation??
3.00 Credits
Central Michigan University
Methods for building the consultative selling skills necessary to form relationships with customers, negotiate successfully and develop and deliver effective sales presentations. Prerequisites: MKT 300 or 304; MKT 340; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor.
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MKT 420 - Advanced Selling and Negotiation??
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MKT 422: Cooperative/ Internship in Retailing??3
6.00 Credits
Central Michigan University
Full time work experience under the supervision of the department and participating employer. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 320.
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MKT 422 - Cooperative/ Internship in Retailing??3
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MKT 425: Retail Strategy??
3.00 Credits
Central Michigan University
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites: MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 422.
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MKT 425 - Retail Strategy??
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MKT 431: Logistics Operations??
3.00 Credits
Central Michigan University
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. Prerequisites: MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Corequisite: MGT 340.
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MKT 431 - Logistics Operations??
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MKT 432: Logistics Strategy??
3.00 Credits
Central Michigan University
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. Prerequisites: MKT 300 or MKT 304, MKT 330; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 432 - Logistics Strategy??
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MKT 435: Transportation??
3.00 Credits
Central Michigan University
The role of transportation systems in an economy, transport system pricing, and the management of transportation operations. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 440: Sales Management??
3.00 Credits
Central Michigan University
The organization, planning, operation and control of a field sales force from the perspective of the sales manager. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 445: Business Marketing??
3.00 Credits
Central Michigan University
Development of principles and establishment of a framework within which managerial problems involved in marketing industrial goods can be solved. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 300 or MKT 304.
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MKT 445 - Business Marketing??
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MKT 450: Marketing Research??
3.00 Credits
Central Michigan University
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300 or MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
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