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MKT 325: Merchandising Management??
3.00 Credits
Central Michigan University
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor; Recommended: Pre/Co-Requisite: MKT 320.
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MKT 325 - Merchandising Management??
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MKT 330: Marketing Channels??
3.00 Credits
Central Michigan University
Institutions, physical flows, behavioral and economic relationships comprising channel systems in the marketing environment. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 330 - Marketing Channels??
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MKT 340: Personal Selling??
3.00 Credits
Central Michigan University
Analysis of the field of personal selling as a vital element of the promotional efforts of the firm. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies. Recommended: MKT 300 or MKT 304.
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MKT 340 - Personal Selling??
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MKT 341: Services Marketing??
3.00 Credits
Central Michigan University
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 341 - Services Marketing??
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MKT 350: Marketing Analysis??
3.00 Credits
Central Michigan University
Analysis of marketing data: marketing research, statistics, marketing cost/revenue analysis and sales and market forecasting. Prerequisites: MKT 300 or MKT 304; STA 282; ACC 202 or ACC 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 350 - Marketing Analysis??
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MKT 360: Electronic Commerce and Marketing Strategy??
3.00 Credits
Central Michigan University
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 360 - Electronic Commerce and Marketing Strategy??
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MKT 390: Field Studies??
3.00 Credits
Central Michigan University
Activities which may include industrial visitations and work study in conference with supervision of cooperating organization, professor, and student. Prerequisites: permission of instructor; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 390 - Field Studies??
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MKT 397: Special Topics??1
6.00 Credits
Central Michigan University
Selected problems of interest to students which are not normally included in existing courses. Specific topic will be listed on the student's transcript. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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MKT 397 - Special Topics??1
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MKT 399: Marketing Strategies for Small Business??
3.00 Credits
Central Michigan University
Marketing for a small business: identification of a product and/or service potential; advertising plans, marketing strategy, store location, purchasing procedures and inventory control. Will not count on College of Business Administration majors. Prerequisites: 56 semester hours completed.
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MKT 399 - Marketing Strategies for Small Business??
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MKT 410: Advertising Management??
3.00 Credits
Central Michigan University
Provides an understanding and evaluation of the advertising function within the modern business environment. Management decision-making is stressed in advertising as a vital communication tool. Prerequisites: MKT 300 or MKT 304, MKT 310 or JRN 360; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
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