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MKT 151: Marketing and Society??
3.00 Credits
Central Michigan University
An overview of the environment, concepts and current trends that shape the world of marketing. Attention is paid to the impact of marketing on society. This course will not be accepted for credit for departmental or College of Business Administration major or minors.
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MKT 220: Introduction to Retail Merchandising??
3.00 Credits
Central Michigan University
An overview of merchandising systems and procedures as they relate to organizational structure, product planning, and inventory control.
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MKT 221: Marketing Strategies for Entrepreneurs??
3.00 Credits
Central Michigan University
Marketing for small business; identification of a product and/or service potential; advertising plans, marketing strategy, store location, purchasing procedures and inventory control. Identical to ENT 221. Credit may not be earned in more than one of these courses.
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MKT 297: Special Topics??1
6.00 Credits
Central Michigan University
Selected problems of interest to students which are not normally included in existing courses. Specific topics will be listed on students' transcripts.
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MKT 303: Integrated Supply Chain Management??
3.00 Credits
Central Michigan University
Application of concepts and tools in purchasing, production and distribution of goods and services along an integrated supply chain in organizations. Identical to MGT 303. Credit cannot be earned in more than one of these courses.
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MKT 304: Integrated Marketing Management??
3.00 Credits
Central Michigan University
An introduction to marketing and how it provides customer and market information to the organization so strategic and tactical decisions are customer-focused and market-driven. Prerequisites: Tier 2 Admission to Professional Business Studies; ACC 255, BIS 255, MGT 258. Co-requisites: BUS 301, MGT/MKT 303, FIN 302.
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MKT 305: Buyer Behavior??
3.00 Credits
Central Michigan University
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300 or MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
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MKT 310: Marketing Communications??
3.00 Credits
Central Michigan University
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. This course is approved for offering in a distance learning format.
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MKT 315: Advertising Media??
3.00 Credits
Central Michigan University
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
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MKT 320: Retail Management??
3.00 Credits
Central Michigan University
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers--social, economic, technological, and legal. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.
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