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MGMT 4050: Operations Manage Ment Strategy
3.00 Credits
Johnson & Wales University-Charlotte
This course examines the operations function as an organization's source for sustainable, competitive advantage. The concept of operations is viewed from the perspective of the firm's entire value chain. Particular attention is devoted to evolving organizational forms. The impact of technology and domain choice on operations is examined in significant depth. Prerequisites: MGMT2030, MGMT4020. Quarter Credit Hours 4.5
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MGMT 4070: Human Resources Management Strategy
3.00 Credits
Johnson & Wales University-Charlotte
This course examines the human resources function as an organization's source for sustainable, competitive advantage. Case studies, team exercises, game strategies and other human resource strategic problems demonstrate the importance of the formulation, implementation and evaluation of a management decision. Prerequisites: MGMT2001, MGMT3060. (HO) Quarter Credit Hours 4.5
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MGMT 4097: Quarter Credit Hours
4.50 Credits
Johnson & Wales University-Charlotte
Quarter Credit Hours
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MGMT 4097 - Quarter Credit Hours
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MGMT 4098: Quarter Credit Hours
9.00 Credits
Johnson & Wales University-Charlotte
Quarter Credit Hours
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MGMT 4098 - Quarter Credit Hours
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MGMT 4099: Quarter Credit Hours
13.50 Credits
Johnson & Wales University-Charlotte
Quarter Credit Hours
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MRKT 1001: Principles of Marketing
4.50 Credits
Johnson & Wales University-Charlotte
This introductory course presents the basic principles and practices of marketing. Topics include marketing orientation, external environments, ethical codes of conduct, and the importance of marketing to the business firm, our world economy and global culture. Case studies, field projects, a marketing simulation and using the Internet as a business and professional resource are utilized in the delivery of this course. An emphasis is placed on marketing strategy; image and branding, target markets, product, price, distribution and promotion. (WI) Quarter Credit Hours 4.5
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MRKT 1002: Consumer Behavior
3.00 Credits
Johnson & Wales University-Charlotte
The purpose of this course is to introduce the student to the various facets of consumer behavior, including the decision making process, problems, needs and goals, the consumer's search for information, and the evaluation of the purchase decision. Prerequisite: MRKT1001 or HOSP3050. (WI) Quarter Credit Hours 4.5
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MRKT 1011: Prin Ciples of Professional Selling
4.50 Credits
Johnson & Wales University-Charlotte
This course is a hybrid of theory and training. Students learn about buying processes and personalities, and how to target, prospect, approach and interview customers in order to determine unmet needs and potential opportunities. Consultative selling replaces the outdated transactional approach to selling. Students learn through role-plays and skills-based training to build relationships with customers and other business partners in a relationship-oriented world. (PT) Quarter Credit Hours 4.5
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MRKT 2020: Busines to Busines Marketing
3.00 Credits
Johnson & Wales University-Charlotte
The course is a study of business-to-business marketing, marketing of services and channels of distribution required for all buying and selling processes. This course compares and contrasts the institutional, economic and behavioral aspects of business. Prerequisite: MRKT1001 or HOSP3050. Quarter Credit Hours 4.5
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MRKT 2050: Qualitative Research
5.00 Credits
Johnson & Wales University-Charlotte
The course provides a broad overview of qualitative market research methods. Covering such exploratory techniques as focus groups, in-depth interviews and observations, this course familiarizes students with the appropriate uses and limitations of qualitative market research. Students use qualitative market research techniques to gain preliminary insight into decisionmaking problems and opportunities. Prerequisite: MRKT1001. (WI) Quarter Credit Hours 4.5
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