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Course Criteria
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4.00 Credits
4 semester hours An integrated class-and-intern experience program designed to give the major in management greater insight into current policies, procedures, and problems of management. In addition to the regular class work, students will participate in approximately 75 hours of work experience in the management field under the supervision of business persons and the class instructor. Prerequisite: BUSI 101 or permission of the instructor.
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2.00 Credits
2 semester hours A senior capstone course for business majors. Subject matter includes professional preparation for the world of business, problem solving, decision making, leadership development, ethics, business etiquette, international business, attitude, human-relations skills, current business problems, and other pertinent topics. Prerequisite: Senior standing or permission of the instructor.
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1.00 - 6.00 Credits
1-6 semester hours An intensive study of a selected topic at varying levels of independence. In general, 40 hours of work are expected for each hour of credit. The course may be repeated for credit provided a new topic is chosen. Prerequisites: ENGL 102 and permission of the instructor.
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3.00 Credits
3 semester hours A study of managerial considerations in marketing decisions, evaluation of alternatives of action, and strategy in profit terms, demand analysis, case studies in marketing, product development, distribution channels, pricing and promotion areas. Prerequisite: at least 60 semester hours completed including MRKT 201 and an additional 18 hours from the area of Business Administration.
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3.00 Credits
3 semester hours A study of the basic principles and techniques underlying salesmanship and its practical application in the various selling situations. Prerequisite: MRKT 201.
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3.00 Credits
3 semester hours The comparison of marketing activities in the United States with those in selected foreign countries. Distribution systems, pricing policies, market analysis, and foreign marketing operations are topics that are included. Prerequisite: MRKT 201.
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3.00 Credits
3 semester hours Introduction to principles and practices of advertising and promotion. Students learn the basics of writing copy, designing layout, and selecting media. Opportunity for the application of the basic concepts and skills to advertising and promotion projects are included. Prerequisite: MRKT 201.
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3.00 Credits
3 semester hours An introduction to research methods and applications as they relate to the marketing process. Prerequisites: MRKT 201, BUSI 210.
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1.00 - 6.00 Credits
1-6 semester hours An intensive study of a selected topic at varying levels of independence . In general, 40 hours of work are expected for each semester hour of credit. The course may be repeated for credit provided a new topic is chosen. Prerequisites: ENGL 102 and permission of the instructor.
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3.00 Credits
3 semester hours This course covers basic music notation symbols, note names, rhythm, time signatures, key signatures, piano keyboard knowledge, and other music terminology used in the discipline. The course is designed to provide nonmusic readers with the skills and knowledge to read and perform music at a basic level of understanding. Open to all students.
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