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Course Criteria
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3.00 Credits
Provides a general knowledge of marketing with emphasis on the marketing mix elements and target markets for consumer and industrial products. Marketing strategies, customer behavior and international marketing are addressed. Recommended: BA 101.
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3.00 Credits
Attention given to human behavior, employment, employee development, performance appraisal, wage and salary administration, employment and job rights, discipline and due process, and labor-management relations.
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4.00 Credits
Discusses fundamental concepts, principles, and rules of law that apply to business transactions. Includes the function and operation of the courts, business crimes, torts and contract law, intellectual property, the application of the Uniform Commercial Code to business activities and recent developments in business law such as cyber law and electronic commerce.
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3.00 Credits
Introduces double-entry, fully-integrated computerized general ledger software. Topics include general ledger, accounts receivable, accounts payable, payroll, fixed assets, bank reconciliations, and inventory. Recommended: BA 111 or BA 211 and CAS 133 or instructor permission.
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3.00 Credits
Offers a blend of practicality and theory on industrial, commercial and retail sales. Demonstrates and practices basic sales techniques, explores communication and motivation as they relate to selling and examines the function of sales relative to the total marketing program.
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3.00 Credits
Covers the basics of planning, creating, using, and placing advertising in the business world. Reviews entire field of advertising as basis for students who select advertising as a career or as an integral part of a marketing program.
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3.00 Credits
Study popular investment vehicles-what they are, how they can be utilized and the risk and return possibilities. Emphasizes stocks and bonds, mutual funds, options and real estate. Examines securities exchanges and the functions of the broker. Recommended: MTH 20.
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3.00 Credits
Offers a study of the life cycle of records on all types of media from creation through disposition. Considers responsibilities of the records manager as they relate to each subsystem of the total records management program and to the needs of all types of organizations.
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3.00 Credits
Covers analyzing target market, developing retail marketing mix elements, and reviewing store planning techniques used by retailers. Includes discussions of changing retailing environment and impact of government regulations.
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3.00 Credits
Emphasizes general functions, procedures and specific subject areas related to starting, organizing and operating a successful small business, including franchising.
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