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  • BUS 306: Fundamentals of Marketing

    3.00 Credits
    California State University-Monterey Bay

    Effective Jan 2, 2009 View History Description: Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, usage of marketing tools, strategic market planning and program development, organization and management of marketing and the distribution value chain, product management, ethical and legal aspects of marketing in conjunction with corporate social responsibility, and applications of Internet marketing are studied. (Offered every semester.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: [(Prerequisites: BUS 200 AND BUS 201 AND BUS 202 AND BUS 203 AND BUS 205 AND BUS 206) AND (ENGCOM A AND ENGCOM B AND ETHICS ULR) AND (MATH 115 OR MATH 130) AND (STAT 100 OR MATH 116)]
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  • BUS 307: Finance

    4.00 Credits
    California State University-Monterey Bay

    Effective Jan 2, 2009 View History Description: Emphasizes the entrepreneur/manager raising funds at minimal cost and risk, and the allocation of those funds to increase shareholders' wealth and company value. Encompasses financial statements, time value of money, bond/stock valuation, cost of capital, and related subjects. Reviews international aspects of financial management. Develops both the skills and ability to understand the impact of financial decisionmaking to business and its stakeholders. Stresses ethical financial reporting. (Offered every semester.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 300 AND BUS 304)
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  • BUS 308: Computer Information Systems

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Provides the foundation for designing information systems used in business for problem solving and decision making, using advanced tools in spreadsheet software such as nested IFs, macros and solver, list and database management, basic Visual Basic for Applications procedures; implementing a relatively complex spreadsheet information system for a business situation; designing basic functional websites using HTML programming; and understanding ethical issues involved. Students apply these concepts to real-world business problems individually and in teams. (Offered every semester.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 300 AND BUS 304)
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  • BUS 309: Principles of Operations Mgmt

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Concepts and techniques used in today's business operations. Emphasizes the continuous interrelationships between operations, marketing, and finance. Major topics covered include decision making, strategy in a global environment, product/service design, forecasting and budgeting, capacity planning and production, Juran and Deming quality concepts (including impacts on stakeholders), statistical process control (SPC), human resources, J I T, inventory control, and MRP. Students organize into teams to write and present a semester case study on a contemporary topic. (Offered every semester.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 300 AND BUS 304)
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  • BUS 310: Entrepreneurship

    3.00 Credits
    California State University-Monterey Bay

    Effective Jan 1, 2009 View History Description: Focuses on the entrepreneurial process, opportunity recognition, entry strategies, market opportunities and marketing, creation of a successful business plan, financial projections, venture capital, debt and other forms of financing, external assistance for startups and small businesses, legal, tax, and ethical issues, intellectual property, franchising, and entrepreneurship economics. Internet and eCommerce examples are provided. (Offered every semester.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 305 AND BUS 306)
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  • BUS 312: Principles of Hosp Oper Mgmt

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Focuses on hospitality operations management in restaurants, hotels, and clubs, as well as travel and tourism-related organizations; how they are organized and how they are designed to deliver their particular products and services. Emphasizes delivery of quality customer service. Addresses and studies operational problems and issues. Students engage in observational data collection in restaurants, lodging establishments, and travel/tourism related businesses. Students also choose one specific hospitality operation for an in-depth analysis. Replaces BUS 309 for the hospitality concentration. (Offered in Fall, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 305)
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  • BUS 313: Hospitality Prof Work Exp

    3.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Provides a structured work experience in a resort hotel (for the hotel/resort emphasis) or in any type of hospitality-related organization (for the hospitality emphasis) that includes a minimum of 400 work hours. Students may transfer in a maximum of 200 hours of previously verified work experience. Provides an opportunity to learn directly on the job, complete a critical analysis and evaluation of the work, and participate in a management-related project. (Offered every semester.) Units 2 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 305 AND BUS 306)
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  • BUS 321: Electronic Commerce Mrkting

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: As businesses invest in web commercialization, firms are beginning to experience dramatic shifts in standard business practices caused by the emergence of a global electronic marketplace. What sorts of business and marketing models are firms applying in this new environment in a socially responsible and ethical manner? Focuses on the marketing issues surrounding commercialization of computer-mediated environments (CMEs) like the World Wide Web and other emerging electronic media. (Offered only as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)
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  • BUS 322: Prod Managemt/Marketing

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Focuses on the creation and development of innovative products that solve the problems of society in a leagal and ethical manner. Also, the necessary characteristics of businesses and markets associated with the success of such products. Develops effective personal skills and effective management and marketing competence. Investigates attributes of product success by scrutinizing the entire process of product creation, development, and launch. (Offered as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)
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  • BUS 323: Service Marketing

    4.00 Credits
    California State University-Monterey Bay

    Effective Feb 18, 2008 View History Description: Focuses on the application of marketing principles as they relate to service businesses. Topics include how marketing a service differs from marketing a manufactured product; marketing (planning, pricing, research, segmentation); building customer loyalty; distribution channels; and advertising. Students identify a specific service industry, develop a strategic marketing plan including situational analyses, SWOT analysis, mission statement, position statement, and marketing action plans that include objectives, tactics, and success measures from a legal and ethical perspective. (Offered in Spring, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)
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