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Course Criteria
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3.00 Credits
An introductory study of marketing as an important element of our economy. This course examines marketing institutions and their characteristics. Basic marketing functions, price theory and methods, product decisions, marketing segmentation, and marketing communications as related to social and political issues are studied.
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4.00 Credits
(4 credits) (3 lecture, 1 lab) This course stresses basic techniques in starting or buying a small business and successful operation procedures. The course includes financial planning, location, decision making, cost analysis, marketing, labor budgets, advertising, plus problems of stock control, taxes and insurance. Lab: Activities addressed and performed in the lab will be those related to the above course description. The lab time will be spent working in the student-owned and operated coffee shop.
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3.00 Credits
The principles and techniques of salesmanship are stressed along with a study of customer buying, behavior, and motivational theories. This course is designed to show the importance of personal selling as an integral component of the marketing mix.
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3.00 Credits
An exploration of merchandising and its relationship to the total marketing efforts of an organization selling goods, services, or ideas. Emphasis is placed on selecting the right appeal, planning, budget, layout, and media selection. The topics studied will enable the student to develop a total advertising campaign.
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3.00 Credits
(1-3 credits) Study of special topics in Marketing. Special course topics will be announced in the class schedule.
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3.00 Credits
A study of retail personnel management including personnel policies, motivation, insights into personal behavior, as well as the skills and personal habits necessary for better communication between employer and employee. Recruitment, placement, and training of personnel is studied. Legislation as it affects management is included.
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3.00 Credits
A general overview of the field of traditional European classical music within its historical, philosophical, and sociological context. The emphasis is on gaining familiarity with stylistic characteristics and representative composers as well as the acquisition of listening skills. Music of the non-Western world as well as the Western world will be included. No previous music experience is required.
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3.00 Credits
An introduction to the roots of American popular music including blues, jazz, rock-n-roll, big band, and country. Discussion will center around the roles that culture and human diversity play in the development of popular musical styles and the interrelationships of these musical styles.
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3.00 Credits
An introductory course that explores music in its original cultural settings throughout the world. Music of African, American Indian, Asian, Latin American, and Indian peoples will be studied and listened to. No previous musical experience required.
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3.00 Credits
A course designed to acquaint students with music of various American Indian tribes, with a focus on music of the Ojibwe-Anishinaabeg. The course will take a historical approach examining various musical styles and genres of American Indian music from its earliest recordings through to the present. Students will develop an understanding of American Indian music while hearing, discussing, analyzing and participating in the American Indian musical experience.
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