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Course Criteria
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3.00 Credits
(Prerequisite: Provisional admission) Introduces the beginning student to drawing skills, concepts, and media including pencil, charcoal, ink, and pastel. Topics include: basic forms, proportions (figure), perspective, drawing techniques, and safety in the studio.
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3.00 Credits
(Prerequisite: Provisional admission) Introduces the elements of design and the fundamentals of basic design theory. Topics include: design elements, design principles, color theory, composition, and thumbnail sketches.
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3.00 Credits
(Prerequisites: VCM 121, VCM 127) Provides application of fundamental design techniques in the layout and production of graphic publications layout. Visualization progresses from the concept stage to the final comprehensive layout. Topics include: document layout, choice of type, document formatting, use of color, important text and graphics, collection for output, operation of document layout software.
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4.00 Credits
(Prerequisite: Provisional admission) Provides a study of type as it relates to design communication. The student is acquainted with letter styles, characteristics, and derivatives. Emphasis is placed on the importance of type as an element of advertising design. Topics include: history of type, type characteristics, type styles, tools and techniques.
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3.00 Credits
(Prerequisites: VCM 121, VCM 124, VCM 127) Provides hands-on experience with major photo editing software. Topics include: digital input (scanners, digital cameras), resolution, color modes, layering and masking, input levels, retouching, and special effects.
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3.00 Credits
(Prerequisite: Provisional admission) Introduces the basic principles of photography generation and manipulation. Students will learn the basic techniques to correctly expose and develop black and white negative film and black and white prints. Topics include: darkroom safety, film development, paper development, camera introduction, composition, and lighting.
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3.00 Credits
(Prerequisites: VCM 130, VCM 133; Corequisite:VCM 136) Provides hands-on experience with major vector-based computer illustration software. Topics include: terminology, layering, application of color fills and blends, textures and patterning, conversion of fonts to paths, illustration, and exporting file formats and their applications for all printed media.
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3.00 Credits
(Prerequisites: VCM 130, VCM 133; Corequisite: VCM 136) Introduces the preparation of art/photography for printing in newspapers and magazines. Topics include: operating of advertising layout software, terminology, printing process and medium, file preparation and troubleshooting, advertising formats, and paper selections.
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3.00 Credits
(Prerequisites: VCM 201, VCM 204) Provides further application of fundamental design techniques in the layout and rendering of advertising related ideas. Visualization progresses from the concept stage to the final comprehensive layout. Topics include: collateral material, point-of-sale, annual report, forms, collection of data, layout design, thumbnailing, common design pitfalls, advanced layering, advanced composition, and advanced software features.
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3.00 Credits
(Prerequisites: VCM 201, VCM 204) Provides an opportunity to tie the graphic applications together and learn advanced features of vector drawing, photo editing and page layout software. Topics include: designing to solve clients needs, design consistencies, paper selection, printing problems, post-production issues, and advanced software features.
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