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Course Criteria
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5.00 Credits
(Prerequisite: MAT 1111 with a grade C or better) This course prepares students for Calculus. The topics discussed include an intensive study of polynomial, rational, exponential, logarithmic, and trigonometric functions and their graphs. Applications include simple maximum and minimum problems, exponential growth and decay.
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5.00 Credits
(Prerequisite: Provisional admission) Emphasizes the trends and dynamic forces that affect the marketing process and coordination of the marketing functions. Topics include: marketing strategies, marketing mix, marketing trends, and dynamic forces affecting markets. [OL]
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5.00 Credits
(Prerequisite: Provisional admission) Develops skills and behaviors necessary for successful supervision of people and job responsibilities. Emphasis will be on personnel management, basic supervisory functions, supervisory skills and techniques, and the special demands and challenges of supervising employees. Topics include: supervision, motivation, and evaluation of employees; management theories, including total quality management; the functions of management; recruitment, screening, and the selection of employees; and supervision techniques. [OL]
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5.00 Credits
(Prerequisite: Provisional admission) Introduces the study of contracts and other business obligations in the legal environment. Topics include: creation and evolution of laws, sales contracts, court decision procedures, the Uniform Commercial Code, and risk-bearing devices. [OL]
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5.00 Credits
(Prerequisite: Program admission level math competency) Provides a study of micro and macro economic principles, policies, and applications. Topics include: supply and demand, money and the banking system, business cycle, and economic systems. [OL]
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5.00 Credits
(Prerequisite: Provisional admission) Emphasizes sales strategies and techniques to assist the student in the sales process. Topics include: customer relations, professional image, product/service knowledge, sales presentations, ethics of selling, and selling techniques and procedures. [OL]
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4.00 Credits
(Prerequisite: Program admission) Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising, principles of advertising, budgeting, marketing and advertising plans, target marketing and selection, media evaluation, regulations and controls, campaign planning, and trends in advertising. [OL]
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4.00 Credits
(Prerequisite: Provisional admission) Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools, materials and installation of displays. Topics include: design principles, color principles, props and fixtures, tools and materials of the trade, store planning, lighting and signing, installation of displays, and safety. [OL]
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8.00 Credits
(Prerequisite: Program admission level mathcompetency) Provides an overview of the activities involved in planning, establishing, and managing a small business enterprise. Topics include: planning, financing, location analysis, and developing a business plan. [OL]
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5.00 Credits
(Prerequisite: Provisional admission) Develops the skills for the potential entrepreneur to effectively merchandise and manage a business. Topics include: principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, types of discounts, and the fundamentals of buying. [OL]
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