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MKTG 351: Buyer Behavior
5.00 Credits
Seattle University
Application of behavioral sciences to explore consumer and organizational decision-making processes. Emphasis on the information processing of buyers, including the effects of environmental and behavioral influences. Prerequisite: MKTG 350.
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MKTG 351 - Buyer Behavior
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MKTG 352: Marketing Communications
5.00 Credits
Seattle University
Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies. Prerequisite: MKTG 350.
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MKTG 352 - Marketing Communications
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MKTG 353: Sales Management
5.00 Credits
Seattle University
Deals with the personal selling function and its related administration and managerial activities. Covers the development of the selling function, sales management planning, recruiting, training, sales force organization, supervision and motivation, compensation and evaluation. Prerequisite: MKTG 350.
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MKTG 353 - Sales Management
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MKTG 354: Introduction to Retailing Management
5.00 Credits
Seattle University
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. Prerequisite: MKTG 350.
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MKTG 354 - Introduction to Retailing Management
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MKTG 356: Transportation and Logistics
5.00 Credits
Seattle University
Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law. Prerequisite: MKTG 350.
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MKTG 356 - Transportation and Logistics
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MKTG 396: Directed Study
1.00 - 5.00 Credits
Seattle University
Directed Study
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MKTG 396 - Directed Study
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MKTG 451: Marketing Research
5.00 Credits
Seattle University
Purpose, methods, and techniques of marketing research. Prerequisites: MKTG 350 and ECON 260.
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MKTG 451 - Marketing Research
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MKTG 452: Marketing Management
5.00 Credits
Seattle University
Applies marketing principles to practical problems in marketing strategy development and management decision making. May employ case studies, large scope projects, or marketing simulation games. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (either MKTG 351 or MKTG 451 may be taken in the same quarter as MKTG 452).
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MKTG 452 - Marketing Management
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MKTG 456: International Marketing
5.00 Credits
Seattle University
Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. Prerequisite: MKTG 350.
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MKTG 456 - International Marketing
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MKTG 491-493: Special Topics
2.00 - 5.00 Credits
Seattle University
Special Topics
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MKTG 491-493 - Special Topics
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