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Course Criteria
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5.00 Credits
Prerequisite: Program Admission Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Develops skills for the potential entrepreneur to effectively merchandise and manage a business. Topics include but are not limited to: principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts.
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5.00 Credits
Prerequisites: ACC 101, ENG 1010, MAT 1011 with a minimum grade of "C" Focuses on the competencies included in the entrepreneurship specialization and provides opportunities for application and demonstration of skills. Topics include: management principles, marketing functions, financial applications, and trend toward the growing entrepreneurial potential. An open lab accompanies the lecture class for Marketing majors.
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3.00 Credits
Prerequisites: Program Admission; ENG 1010 or ENG 1101; 20 hours of MKT courses Introduces students to the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, a required weekly seminar, and on-the-job training.
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3.00 Credits
Prerequisite/Corequisite: MKT 130 Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and provided with insights into marketing administration applications on the job. Topics include (but are not limited to): problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, a required weekly seminar, and on-the-job training.
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3.00 Credits
Prerequisites: Program Admission, ENG 1010 or ENG 1101; 20 hours of MKT courses Introduces students to the application and reinforcement of entrepreneurship and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and provided with insights into entrepreneurship applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of entrepreneurship techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, a required weekly seminar, and on-the-job training.
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1.00 Credits
This course focuses on the skills needed to create and present a career portfolio. The participants learn the importance of identifying relevant workplace competencies to showcase in a career portfolio and a professional approach to creating a career portfolio. Topics include: resume writing, portfolio development, and interviewing skills.
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2.00 Credits
Introduces participants to the service industry. Learners are introduced to the principles of quality service and business, the work ethic required for exceptional customer service, the value that each worker adds to the work team, and the advantages of life-long learning.
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6.00 Credits
Provides understanding of the customer contact environment and provides skill training in communications with customers and managing that relationship in both remote and face-to-face situations. Skills in information sharing, telephone communications, and managing difficult customers are provided with simulated practice sessions. Students also learn to value and relate to multicultural customers.
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3.00 Credits
Learners perform basic computer skills related to word processing, spreadsheets, databases, e-mail, and credit card processing.
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3.00 Credits
Trains learners to create logical, easy to read correspondence, use basic mathematics to perform business calculations, manage changes and personal response to changes in the workplace. A six-step problem-solving model is discussed, providing tools that focus on excellence in the service environment.
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