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Course Criteria
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3.00 Credits
MKT 1300 Integrated Marketing Communication (3L,3CR) National, regional, and local media, layouts, and promotional policies.
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3.00 Credits
MKT 2000 Intro to Digital Marketing(3L,3CR)This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transtions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software.
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3.00 Credits
MKT 2100 Principles of Marketing (3L,3CR) [E] Management's approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing's key role in profitable business operations are emphasized.
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3.00 Credits
MKT 2200 Consumer Behavior (3L,3CR) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. Prerequisite: MKT 2100 or permission of the instructor.
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1.00 - 3.00 Credits
MKT 2480 Cooperative Work Experience (Marketing) (1-3CR) (Max. 9) Students are afforded the opportunity to gain practical on-the-job experience in their specialties. Students will be supervised by the program coordinator and the employer. A minimum of 80 hours of on-the job training represents one semester hour. The student must maintain 12 credit hours with a 2.0 GPA during the semester. Prerequisite: full-time retail merchandising major and permission of the program coordinator.
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3.00 Credits
MLTK 1500 Clinical Hematology and Hemostasis (2L,4LB,3CR) An introductory course in the theoretical principles and procedures of hematology and hemostasis combined with relevant application to clinical laboratory medicine. This course provides background knowledge and opportunities to develop technical competencies for laboratory testing of blood, blood products, coagulation, and anticoagulant therapy. Emphasis is on the formed elements of the blood and components of the coagulation cascade and their correlation with pathophysiology. Prerequisite: BIOL 1000 or BIOL 1010 or MOLB 2210 or MOLB 2240 or instructor permission.
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3.00 Credits
MLTK 1600 Clinical Immunohematology (2L,4LB,3CR) Introductory course on the theoretical principles and procedures in immunohematology and serology (immunology) and their application in the medical laboratory. Emphasis is on blood banking procedures and potential problems that may be encountered in blood bank testing relative to antibody identification, compatibility testing, transfusion reactions and maternal/neonatal screening for hemolytic disease of the newborn. Course provides students with lectures and laboratory experience on immunohematology techniques. Prerequisite: BIOL 1000 or BIOL 1010, or MOLB 2210 or MOLB 2240 or instructor permission.
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2.00 Credits
MLTK 1700 Microscopy: Urinalysis and Body Fluids (1L,4LB,2CR) A variety of microscopic techniques are demonstrated and the advantages of each discussed. Theory and laboratory practice of routine and specialized procedures in analysis of urine and selected body fluids is presented. Clinical correlation between test results and disease states is emphasized. Prerequisite: BIOL 1000 or BIOL 1010, or MOLB 2210 or MOLB 2240 or instructor permission.
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3.00 Credits
MLTK 1800 Principles of Phlebotomy (2L,4LB,3CR) This didactic and laboratory course will introduce the student to the profession and practice of phlebotomy. Course activities and projects provide the student with knowledge and skills necessary to perform a variety of blood collection methods using proper techniques and precautions including: vacuum collection devices, syringes, capillary skin puncture, butterfly needles and blood culture specimen collection on adults, children and infants. Emphasis will be placed on infection prevention, universal precautions, proper patient identification, specimen acquisition, handling, processing, labeling, and quality assurance. Professional conduct, certification and federal regulatory issues will be covered as well.
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2.00 Credits
MLTK 1970 Clinical Practicum: Phlebotomy(120 clinical, 2CR) This clinical laboratory practicum will introduce the student to the profession and practice of phlebotomy. Students will observe and practice phlebotomy skills and job tasks. Emphasis is placed on the application of phlebotomy knowledge and skills necessary to perform a variety of blood collection methods using proper techniques and precautions including: vacuum collection devices, syringes, capillary skin puncture,butterfly needles and blood culture specimen collection on adults, children and infants.Infection prevention, universal precautions,proper patient identification, specimen acquisition, handling, processing, labeling, and quality assurance are essential tasks associated with the profession. Patient confidentiality must be maintained at all times and professional conduct is expected and assessed as part of the student grade.Prerequisites: MLTK 1800 or concurrent enrollment or instructor permission.
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