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Course Criteria
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3.00 Credits
Commercial and non-commercial radio as a communications medium and as a business enterprise: radio audiences, audience ratings, programming and program formats, news, advertising, promotion and sales. P: Comm 102. Periodicity: Offered fall only 3 units min / 3 units max, Lecture
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3.00 Credits
Exploration of various uses of television as an informative, persuasive, and entertainment medium. Combines analysis of current uses of the medium in a professional context with practical experience in planning and producing a finished product for television. P: Comm 305. Periodicity: Offered every fall and spring 3 units min / 3 units max, Lecture
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3.00 Credits
A survey of information technologies, their operations and limitations, and how the major electronic technologies are changing and affecting both the workplace and the household. P: Comm 200 or Info Sci 210. Periodicity: Offered spring only Writing Emphasis: Writing Emphasis 3 units min / 3 units max, Lecture
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3.00 Credits
TV/media/Internet advertising as a unique form of communication. Through the use of both individual and team/group projects, the demands and rigors of the strategic creative process are revealed. Legal, ethical and Internet considerations are also discussed. P: Comm 305. Periodicity: Offered fall only Writing Emphasis: Writing Emphasis 3 units min / 3 units max, Lecture
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3.00 Credits
Structure and system in language, with attention to modern English and including principles of structural, computational and generative-transformational linguistics. P: none; REC: Comn Art 160. Periodicity: Offered fall only Writing Emphasis: Writing Emphasis 3 units min / 3 units max, Lecture
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3.00 Credits
A study of meaning of language: how meanings of words and phrases change, how meanings may be measured, the relations between logic and meaning, cultural differences in meaning due to language structure differences, and the effects of situation on meaning. P: none; REC: Comn Art 160. Periodicity: Offered spring even only 3 units min / 3 units max, Lecture
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3.00 Credits
Awareness, appreciation, understanding, and skill in contemporary forms and methods of oral persuasion and argumentation. P: Comm 133; REC: Comm 200. Periodicity: Offered spring only Writing Emphasis: Writing Emphasis 3 units min / 3 units max, Lecture
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3.00 Credits
Communication in the modern organization: communication variables in the context of organizational theory; development of a systems perspective regarding functions, structures and levels of communication in the organization; use of evaluation tools and training strategies. P: Comm 133, 200 or 201; REC: Comm 166. Periodicity: Offered fall only 3 units min / 3 units max, Lecture
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3.00 Credits
Basic theory behind conducting effective interviews. Specific types of interviews are discussed, such as selection, counseling, exit, discipline, appraisal, mass media and research interviews, from both the interviewer's and the interviewee's perspective. P: Comm 133, 200 or 201; REC: Comm 166. Periodicity: Offered fall only Writing Emphasis: Writing Emphasis 3 units min / 3 units max, Lecture
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3.00 Credits
The role communication plays in small group processes; focuses on development of the special communication skills needed in the small group setting. P: Comm 133, 200 or 201; REC: Comm 166. Periodicity: Offered fall only 3 units min / 3 units max, Lecture
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