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Course Criteria
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3.00 Credits
For Army ROTC cadets. MILS 3210 focuses on applied leadership in small unit operations. It is an academically challenging course where you will study, practice, and apply the fundamentals of direct-level leadership and small-unit tactics at the platoon level. After completing this course, you will be capable of planning, coordinating, navigating, motivating, and leading a platoon in the execution of a mission. It includes a Lab per week, using peer (MS III) facilitation overseen by MS IVs, and supervised by ROTC Cadre. Successful completion of this course will help prepare you for Cadet Summer Training/ Advanced Camp, which you will attend in the summer, at Fort Knox, KY. **Course Learning Outcomes (CLOs)** At the successful conclusion of this course students will: 1. Identify and describe the fundamentals of direct-level leadership and small unit tactics at the platoon level. 2. Understand and apply the principles and practices of Army leadership, the profession, Army values and ethics, and personal development, and explain how they apply to different situations and scenarios. 3. Communicate effectively in written and oral formats using the 5-paragraph OPORD, Army writing style, and briefings. Prerequisites: MILS 3200 (Grade C or higher) or Departmental Approval. Corequisites: MILS 1512L, MILS 1212R. SP
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3.00 Credits
For Army ROTC cadets. MILS 4200 focuses on the development of the Army Officer. It is an academically challenging course where you will develop knowledge, skills, and abilities to plan, resource, and assess training at the small unit level. You will also learn about Army programs that support counseling subordinates and evaluating performance, values and ethics, career planning, and legal responsibilities. After completing this course, you will be familiar with how to plan, prepare, execute, and continuously assess the conduct of training at the company or field grade officer level. Includes a lab per week overseeing MS III lesson facilitation and supervised by ROTC Cadre. **COURSE LEARNING OUTCOMES (CLOs)** At the successful conclusion of this course students will: 1. Demonstrate leadership skills by creating and sustaining an organizational climate of trust where all individuals are treated with dignity and respect. 2. Apply the Army leader attribute and competency categories in various scenarios. 3. Prioritize, plan, prepare, evaluate, and assess training using the Army 8-Step Training Model. 4. Understand and apply the Army Ethic, the Law of Land Warfare, and Rules of Engagement (ROE) in various contexts. Prerequisites: MILS 3210 (Grade C or higher) or Departmental Approval. Corequisite: MILS 1512L, MILS 1212R. FA
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3.00 Credits
For Army ROTC cadets. MILS 4211 is an academically challenging course where you will develop the knowledge, skills, and abilities required of junior officers pertaining to the Army in Multidomain Operations and Company Grade Officer roles and responsibilities. This course includes reading assignments, homework assignments, small group assignments, briefings, case studies, practical exercises, a mid-term exam, and an Oral Practicum as the final exam. Successful completion of this course will assist in preparing you for your BOLC B course and is a mandatory requirement for commissioning. Includes a lab per week overseeing MS III lesson facilitation and supervised by ROTC Cadre. **COURSE LEARNING OUTCOMES (CLOs)** At the successful conclusion of this course students will: 1. Explain the principles of Multi-domain Operations and apply them to hypothetical scenarios. 2. Analyze different offensive and defensive strategies, evaluate their effectiveness, and suggest improvements. 3. Identify key Army combat system and enablers and their capabilities and explain how they can be used in various operational contexts. 4. Develop strategies for assuming their role as a commissioned officer in different situations. 5. Evaluate different aspects of unit readiness, identify areas for improvement, and suggest strategies to enhance readiness. Prerequisites: MILS 4200 (Grade C or higher) or Departmental Approval. Corequisite: MILS 1512L, MILS 1212R. SP
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2.00 Credits
The course covers the dynamics of group and individual leadership in a field environment, including opportunities to apply leadership principles and techniques in challenging situations to further prepare them for leadership positions in the military or other careers. This combined laboratory experience allows cadets at various experience levels to collaborate, which better mimics the realities of the professional military service experience. Repeatable for credit 8 times (8 total credits). COURSE LEARNING OUTCOMES (CLOs) are: At the successful conclusion of this course students will: 1. Practice attributes of military operations in realistic scenarios. 2. Demonstrate understanding of military operations, practices, and responsibilities. 3. Apply the Army values, ethics, and code of conduct to various scenarios and demonstrate ethical reasoning and decision-making. Prerequisites: Departmental Approval. Corequisites: MILS 1200, MILS 1210, MILS 2200, MILS 2210, MILS 3200, MILS 3210, MILS 4200 or MILS 4210; in the rare case in which a student is enrolled in two MILS courses that require the lab in the same semester, the student only needs to enroll once that semester. FA, SP, SU
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1.00 Credits
For members of Collegiate DECA, an organization for college students preparing for careers in marketing, management, and entrepreneurship, or related business areas, and is the post-secondary affiliate of Distributed Education Clubs of America (DECA). Designed to provide leadership development and marketing-related activities and competition not traditionally available in college courses. Annual Collegiate DECA membership fee required. Repeatable up to 4 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Discuss current real world business/vocational related subjects, topics, situations, and personnel not found in a regular classroom situation. 2. Create opportunities to assistance in helping students analyze a profession or vocation. 3. Design leadership experience and leadership training opportunities. 4. Increase students' level of social responsibility/awareness, and provide the opportunity for meaningful community service learning. 5. Develop competitive opportunities for students to test their respective business/marketing skills against their peers. 6. Construct an environment where students can develop their inter- personal, social relations, and networking skills. Course fee required.
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1.00 Credits
Covers a wide variety of marketing and management skill areas in order to allow DECA students the opportunity to upgrade their marketing and management skills and prepare for competition through marketing and management skills, through actual participation in actual business simulations and case problems. Repeatable up to 4 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Discuss current real world business/vocational related subjects, topics, situations, and personnel not found in a regular classroom situation. 2. Create opportunities to assistance in helping students analyze a profession or vocation. 3. Design leadership experience and leadership training opportunities. 4. Increase students' level of social responsibility/awareness, and provide the opportunity for meaningful community service learning. 5. Develop competitive opportunities for students to test their respective business/marketing skills against their peers. 6. Construct an environment where students can develop their inter- personal, social relations, and networking skills. Corequisites: MKTG 1530R.
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3.00 Credits
Required for students pursuing majors in the College of Business. Provides a basic background in the broad field of marketing by examining the processes that direct the planning and execution of the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives, including international implications, consumer behavior, product and distribution channel strategies, pricing and promotional strategies, and development of an integrated marketing plan that includes website development, mobile technologies, email, and social media. This course is designated as an Active Learning Professional Practice (ALPP) course. This course allows students to explore and apply content learned in the course in a professional experience away from the classroom. Inclusive Access Course Material (electronic book) fees may apply, see Fees tab under each course section for details. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop a working level of knowledge of the core functional areas of marketing. 2. Apply higher levels of critical thinking marketing concepts. 3. Demonstrate the principles necessary to succeed in business. 4. Identify and resolve ethical issues in business and marketing. 5. Apply content learned in the course through development of an innovative product/service using outside mentors and then presenting their findings in the form of a marketing plan to business leaders from the community and to their classroom peers. FA, SP, SU
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3.00 Credits
Required for Marketing majors, and open to other students pursuing majors in the College of Business. Covers the basic principles of consumer behavior, including the psychological, sociological, and anthropological bases of consumer behavior as related to consumer purchasing and consumption habits. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Explain psychological and sociological theoretical consumer behavior models that contribute to and shape the behavior of people as consumers and apply them to real world marketing situations. 2. Apply and demonstrate theories to real world marketing situations by profiling and identifying marketing segments. 3. Illustrate the use of buyer behavior frameworks and analysis through written, verbal and visual presentations. 4. Evaluate social and ethical implications of marketing actions on consumer behavior. 5. Analyze a consumer-related issue and develop a strategic initiative to address that issue to benefit consumers and a business entity. Prerequisites: MKTG 3010. FA, SP
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3.00 Credits
Required for Marketing majors, and open to other interested students. Covers digital marketing strategy, application, and integration with traditional promotion. Students will craft comprehensive, persuasive marketing campaign plans and learn to apply them using current technology; recognizing social, legal, and economic factors impacting the planning and delivery of these campaigns. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop target audiences, key messages, and creative strategies that capture value throughout the customer journey. 2. Recognize how to maximize value from digital promotion channels: Websites, search engine optimization (SEO), digital display, social media, content marketing, email marketing, and paid advertising. 3. Explore and apply cutting-edge digital marketing tools and technology. 4. Design and present a comprehensive integrated digital marketing strategy and plan. 5. Create key performance indicators, analyze promotion efforts, and calculate ROI. Prerequisites: MKTG 3010. FA, SP
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3.00 Credits
Designed for students to gain practical experience in using technology to understand the critical role marketing places on stakeholder satisfaction. The course will define specific elements of customer behavior and applied technology used to establish and build stronger, lasting relationships for the sustainable business model. Students will learn basic functions of sales force management, both in business-to-business and business-to-consumer environments. Students taking this course will learn salesperson effectiveness, deployment of structured sells and marketing communication(s), as well as optimal organizational design to support the technology aspect of enhance customer communications. This course is designated as an Active Learning Professional Practice (ALPP) course. This course allows students to explore and apply content learned in the course in a professional experience away from the classroom. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate proficiency in the use of Customer Relationship Management and Sales Management. 2. Summarize ways in which sales management skills and innovation create business value. 3. Articulate strategies for collaborating with top management and Information technology professionals to create business value. 4. Identify and resolve ethical issues in marketing and business. Prerequisite: MKTG 3010. FA, SP
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