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Course Criteria
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1.00 - 3.00 Credits
Required for the Public Relations emphasis in Media Studies. Open to all students interested in a practicum experience with the university's student-run public relations agency. Provides hands-on experience in most facets of public relations, including strategic planning, corporate identity and branding, media relations, product launches and event planning, community and government relations, and digital media strategy. Students will conduct market research, develop communication strategies and tactics, create press kits, pitch stories to reporters, generate publicity, develop social networking accounts, and evaluate key messaging for client organizations. Students work a minimum number of hours based on the credits for which they register: 6 hours per week for 1 credit, 12 hours per week for 2 credits, or 18 hours per week for 3 credits. Variable credit 1-3. Repeatable up to 12 credits subject to graduation restrictions. This course is designated as an Active Learning Professional Practice (ALPP) course. This course allows students to explore and apply content learned in the course in a professional experience away from the classroom. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Conduct applied market research in order to develop specific communication goals; create relevant messages and strategies; and evaluate the efficacy of those messages. 2. Create messages in compliance with the technical and aesthetic principles of the media being used. 3. Summarize best practices and benchmarks within the public relations industry. 4. Develop practical experiences in order to build portfolios and resumes. 5. Develop relationships with clients by learning how to navigate client meetings, build trust, and demonstrate professionalism. Prerequisites: MDIA 1500 and MDIA 2300 (both Grade C- or higher), and instructor permission. FA, SP
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3.00 Credits
For all students with an interest in media; required for the Media Production emphasis in the Media Studies degree. Hones and perfects students' skills in all aspects of digital media production, mastering software and hardware required to become expert storytellers in any medium. Advanced techniques may include complete color correction, green screen compositing, after effects animation and more. After this course students become perfect candidates for any video production, content marketing, PR, or media management jobs. **Course Learning Outcomes (CLOs) At the successful completion of this course, students will be able to 1. Use media software tools to tell short, non-episodic narratives in audio, video, photo or print. 2. Use green screen compositing and other techniques to create compelling content 3. Create an audio podcast space that uses a variety of techniques to create mood and rich audio story space. 4. Create professional, smooth animation using current best-practices. 5. Use video and photo editing suites to create professional, compelling content for entertainment, marketing or journalistic purposes. Prerequisites: MDIA 3550. FA
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3.00 Credits
For all students with an interest in media; required for Public Relations emphasis in the Media Studies degree. Designed for students to apply public relations techniques to campaign development for an actual client. Campaigns will include extensive research, planning, execution, and evaluation elements. This course will also challenge students to identify and demonstrate effective public relations problem solving strategies in a variety of different areas, such as media relations, corporate social responsibility, conflict management, activism, entertainment, and consumer, community, and investor relations. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Distinguish the various phases of public relations campaign planning. 2. Design a public relations campaign plan for a client. 3. Produce, analyze, and report results from primary and secondary research. 4. Analyze communication problems from a public relations perspective, develop practical solutions, and apply key terms and tools. 5. Evaluate global and cross-cultural perspectives in public relations cases. Prerequisites: MDIA 2300. SP
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3.00 Credits
For all students with an interest in media writing, required in the Multimedia Journalism and Public Relations emphases in Media Studies. Explores styles and topics of feature and opinion writing for newspapers, magazines, blogs and websites for the purposes of entertaining, informing, and persuading. Students will write and workshop original nonfiction with the aim of being published. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop feature and op-ed story ideas. 2. Apply effective methods for interviewing. 3. Write using established feature and op-ed story structures and techniques. 4. Determine potential markets for ideas and submit freelance projects. 5. Design a professional portfolio. Prerequisites: MDIA 1130. FA (even)
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3.00 Credits
For Media Studies majors, required in the Multimedia Journalism emphasis. Provides students with advanced training in all aspects of journalism - reporting, writing, video and audio production, social media and blogging - and how to integrate these skills in the digital environment. Students will produce an online portfolio of work that can be used to secure future employment. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Increase journalistic writing and reporting skills. 2. Demonstrate competency in video/audio production and editing. 3. Explain how to present multimedia stories in exciting new ways while maintaining traditional journalism standards of fairness, accuracy and quality. 4. Use software to customize media distribution platforms and publish stories online. 5. Produce stories that combine media elements, including text, images, audio, video and interactive graphics, culminating in a professional portfolio. 6. Identify and analyze storytelling techniques and tools adopted by the news industry to take advantage of the opportunities offered by digital technologies. Course fee required. Prerequisites: MDIA 1130 and MDIA 1380 and MDIA 1385. SP
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3.00 Credits
Examines real-world sound environments in producing and developing essential design and mixing skills through hands on application of the software and student produced digital media using production techniques in ambient and studio production with specific skills in voice over, Foley, ADR, vocal and musical instrument mixing for live and studio environments, and addressing the theory and application for digital media/cinematic audio design, live/stage production, and studio recording, using Adobe Audition, Pro Tools and Ableton Live. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply advanced working skills and knowledge of physical and digital audio consoles, interfaces, and peripheral devices. 2. Use equipment to perform audio capture, manipulation/mixing and recording in live and studio environments. 3. Demonstrate knowledge of the software Pro Tools, Adobe Audition, Adobe Premier, and Ableton Live. 4. Develop skills in Voice Over, Audio Dialogue Replacement (ADR), Foley, studio and live music mixing and recording, and audio capture for digital video. 5. Evaluate characteristics of microphones and direct applications therein. Prerequisite: MDIA 1560 (Grade C or higher). FA (odd)
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1.00 - 3.00 Credits
For individual Media Studies majors with advanced standing who wish to pursue a specific focus of study related to their degree emphasis and/or research interest not otherwise available in the current Media Studies curriculum. Students are closely supervised by appropriate faculty in the design and successful completion of the course. The course is dependent upon a formal contractual arrangement with the faculty member that is submitted at the beginning of the semester in which coursework is undertaken, and is contingent upon the Department Chair's approval. Students meet with the faculty mentor each week and provide progress reports for feedback. Students are required meet the college requirement of 45 hours of work per credit. Variable credit 1.0-3.0. Repeatable up to 3 credits. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Complete course learning objectives written and published in the syllabus when the specific course plan is laid out. Prerequisites: Media Studies major and Instructor permission. FA, SP
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3.00 Credits
Required of all media majors. Designed to integrate students into professional media environments to increase competencies and initiate networking. Potential environments include broadcast and , corporate and business communication, public relations, journalism, etc. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Evaluate best practices of professionals in a work-related environment. 2. Produce a summary of experiences learned throughout the semester in a formal, written report and/or presentation. 3. Develop skills introduced in media studies courses. Prerequisite: Instructor permission. FA, SP, SU
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3.00 Credits
Required for all Media Studies majors. Students complete a culminating advanced media project that will contribute to or form a foundation for a professional portfolio that allows them to demonstrate competency in, and application of, media knowledge and skills. Through the capstone project students will demonstrate the achievement of the Media Studies Department Learning Objectives. Students will work with an instructor who approves and assesses the project. **Course Learning Outcomes (CLOs) At the successful conclusion of this course, students will be able to: 1. Prepare a portfolio that highlights the student's strengths to advance in a media career. 2. Design and create a professional media project that demonstrates mastery of skills in the Media Studies program. Prerequisites: senior standing. FA, SP, SU
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0.50 - 3.00 Credits
For students wishing instruction that is not available through other regularly scheduled courses in this discipline. Occasionally, either students request some type of non-traditional instruction, or an unanticipated opportunity for instruction presents itself. This seminar course provides a variable credit context for these purposes. As requirements, this seminar course must first be pre-approved by the department chair; second, it must provide at least nine contact hours of lab or lecture for each credit offered; and third, it must include some academic project or paper (i.e., credit is not given for attendance alone). This course may include standard lectures, travel and field trips, guest speakers, laboratory exercises, or other nontraditional instruction methods. Note that this course is a program elective and does not fulfill general education requirements. Fees may be required for some seminar courses, and instructor permission will be optional at the request of the instructor. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate learning through original and creative ideas. 2. Collaborate with others to accomplish a shared purpose or goal. 3. Use appropriate strategies and tools to represent, analyze, and integrate seminar-specific knowledge. 4. Develop the ability to think critically about course content. 5. Apply knowledge from seminar to a range of contexts, problems, and solutions. FA, SP
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