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Course Criteria
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1.00 - 3.00 Credits
Open to all students interested in a hands-on practicum experience in video production, including leadership roles and more advanced techniques in episodic, non-narrative and narrative video storytelling. Experience will be gained in pre-production skills such as ideation, scripting, storyboarding, producing, planning and managing video shoots. Production skills include operating camera equipment (DSLR, camcorder and other formats), audio equipment and lighting equipment as well as principles of professional videography. Post-production skills include audio mixing and mastering, video editing, color correcting, and after effects. Variable credit 1-3. **Course Learning Outcomes (CLOs) At the successful completion of this course, students will be able to 1. Operate as an efficient member of a professional video production team in any number of capacities, from director to gaffer. 2. Demonstrate advanced functions in video and animation editing software 3. Produce quality footage for entertainment, marketing, and news media. 4. Apply creative decision making in lighting, mise-en-scene, cinematography, music, framing and other current standards of mediated communication. 5. Lead a team of novice students on video shoots and make motivated decisions to efficiently gather content. Prerequisites: MDIA 2390R or instructor permission. FA, SP
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3.00 Credits
For all students with an interest in media; required for the Media Studies degree. Gender in Media explores the relationship among men, women, race, class, culture and the media. Includes discussions of representations in media; impact of representations on audiences; stereotypes of gender, race, class, and sexual identity; effects of media on identity construction; and applicable theories. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Identify and explain effects of media on identity construction. 2. Explain how gender and culture affect media production. 3. Assess gender depictions, including stereotypes, in news, television, advertising, film and digital culture. 4. Analyze media depictions with theoretical arguments. 5. Develop an analytical attitude toward gender and media in everyday life. FA, SP
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3.00 Credits
Required for all Media Studies majors. Teaches the planning and creation of effective social media campaigns and community management. This course discusses the implications of social media platforms as business and communication tools, helping students master bidding strategies, audience creation, messaging and maintenance. Students will gain firsthand knowledge of how to ideate, budget, and set a social marketing plan in motion. Students will analyze the best social media campaigns for best-practices and industry-standard techniques. Qualifies students for social media management or marketing careers. **Course Learning Outcomes (CLO's) At the successful completion of this course, students will be able to 1. Identify and describe the interrelated components of effective social media campaigns. 2. Make data-motivated decisions to produce social media campaigns for a variety of entities. 3. Access and interpret analytics to evaluate the effectiveness of your campaign for reach, awareness, authority and more. 4. Determine appropriate social media campaign ends for a variety of businesses. 5. Analyze trends and utilize strategic means to maximize sharing and reach. FA, SP
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3.00 Credits
For all Media Studies majors; required in the Public Relations emphasis in the Media Studies degree. Provides students with the techniques, tools and experience to be clear, effective storytellers on a variety of social media platforms. Course focuses on content creation techniques to produce effective, "spreadable" social media products in video, photography and animation for marketing, entertainment or personal expression to help students enter careers in social media management, content marketing or entertainment. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Identify and describe quality social media content. 2. Use motivated creative decisions to direct and produce social media content for entertainment, marketing, news or personal expression. 3. Use video and photo editing software to create engaging, entertaining short content. 4. Create stories for audience engagement across current social media platforms. 5. Analyze trends and utilize strategic means to maximize sharing and reach. Course Fee Required. Prerequisites: MDIA 1500. FA
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3.00 Credits
For all students with an interest in media; required in the Multimedia Journalism emphasis for the Media Studies degree. Covers advanced techniques in digital acquisition and manipulation of still images for converged journalism. Covers exposure using digital tools, impacts of the frame in composing for the story, editing for publication, digital darkroom fundamentals, and photojournalism ethics in the digital domain. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply various photography skills, including manipulating the variables of exposure, executing compositional factors, utilizing existing light for exposure and impact, and exploiting photographic variables for different contexts. 2. Develop plan, and shoot photo essays and other photojournalistic assignments. 3. Apply skills to edit shots for publication 4. Evaluate cameras, lenses and other photographic instruments for journalism applications. 5. Describe and apply legal considerations and the journalistic code of ethics. SP
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3.00 Credits
Required for all Media Studies majors. Introduces students to new techniques and deepens their understanding of the tools required to produce professional media products. A tools- and skills-focused course, Intermediate Media Tools gives students the practical know-how to produce semi-professional videos for streaming or broadcast, audio podcasts and other elements. Students will gain experience in using media tools including Adobe Premiere Pro, After Effects, Audition, Resolution and others. Students will master techniques such as editing for narrative storytelling, sound mixing, and animation. **Course Learning Outcomes (CLOs) At the successful completion of this course, students will be able to 1. Use media software tools to tell short, non-episodic narratives in audio, video, photo or print. 2. Apply the basics of narrative to inform, entertain, or engage audiences in a variety of formats 3. Demonstrate a clear grasp of broadcast and streaming technology as well as how to manipulate that technology for entertainment, marketing or news content. 4. Create professional, smooth animation using either organic or geometric shapes. 5. Define and explain how technology and tools can aid in effective media practices. Prerequisites: MDIA 1500. FA, SP
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3.00 Credits
For all Media Studies majors, required in the Multimedia Journalism emphasis in the Media Studies degree. Students will develop good writing and editing skills as they pertain to media writing, including news, features, broadcast scripts, print and digital publication content and design, and visual storytelling. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop a comprehensive understanding of the English language and AP Style. 2. Rewrite copy into a version that is accurate, fair, complete and readable. 3. Identify problems and appropriate solutions in copy and publications. 4. Write effective headlines, captions and other display copy. 5. Apply design concepts and analyze visual appeal. 6. Explain legal and ethical aspects of editing. Prerequisites: MDIA 1130. SP (odd)
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2.00 Credits
For all students with an interest in media; required for the Media Production emphasis in the Media Studies degree. Provides students an opportunity to master video production and editing techniques for streaming media services such as YouTube, TikTok and more. Students will practice principles and tools of video lighting, audio, and camera techniques as well as editing. Students will export finished products, from short videos to streaming series, for various forms of distribution. Editing tools taught include advanced visual effects, animation, color correction and more. Perfect for students interested in content production, PR, marketing and social media creation jobs. **Course Learning Outcomes (CLO's) At the successful completion of this course, students will be able to 1. Identify and describe quality streaming content utilizing correct terminology 2. Explain and apply creative concepts of lighting, audio capture and cinematography. 3. Use DSLR and other camera technology to capture professional-quality video and audio. 4. Design a streaming content production schedule 5. Create and maintain a streaming content channel. Course fee required. Prerequisites: MDIA 1380, MDIA 1385 and MDIA 3550. Corequisites: MDIA 3755. SP
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1.00 Credits
For all students with an interest in media; required for the Media Production emphasis in the Media Studies degree. Provides students an opportunity to master video production and editing techniques for streaming media services such as YouTube, TikTok and more. Students will practice principles and tools of video lighting, audio, and camera techniques as well as editing. Students will export finished products, from short videos to streaming series, for various forms of distribution. Editing tools taught include advanced visual effects, animation, color correction and more. Perfect for students interested in content production, PR, marketing and social media creation jobs. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Identify and describe quality streaming content utilizing correct terminology 2. Explain and apply creative concepts of lighting, audio capture and cinematography. 3. Use DSLR and other camera technology to capture professional-quality video and audio. 4. Design a streaming content production schedule 5. Create and maintain a streaming content channel. Prerequisites: MDIA 1380, MDIA 1385 and MDIA 3550. Corequisites: MDIA 3750. SP
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3.00 Credits
Required of Media Studies majors and open to other interested students. Addresses legal and ethical considerations for media practitioners by exploring the historical and philosophical underpinnings of media law and ethics. Students will review major cases that have produced current legal standards and analyze cases using ethical decision-making strategies. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate an understanding of major legal precedents in media law. 2. Describe major current developments in issues and rulings regarding media law. 3. Identify and correct potentially-illegal media content and/or practices. 4. Recognize ethical issues inherent in media theory and practice. 5. Identify, use, compare and contrast major ethical approaches and decision making strategies. 6. Analyze media messages, issues and cases in terms of their ethical implications. FA, SP
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