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Course Criteria
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3.00 Credits
For all students with an interest in media; required for the Public Relations emphasis in the Media Studies degree. A survey of concepts, issues, and principles for students interested in public relations. The course focuses on examining the history, functions, theories, and career options within the public relations industry. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Describe fundamental theories and best practices of public relations. 2. Evaluate media production and consumption within the public relations industry based on professional criteria and standards. 3. Produce public relations content in compliance with technical and aesthetic principles based on in-depth analysis of the audience and situation. 4. List examples of career options in public relations based on interview data. FA, SP
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1.00 - 3.00 Credits
Open to all students interested in a practicum experience with the university's student-run public relations agency. Provides hands-on experience in most facets of public relations, including strategic planning, corporate identity and branding, media relations, product launches and event planning, community and government relations, and digital media strategy. Students will conduct market research, develop communication strategies and tactics, create press kits, pitch stories to reporters, generate publicity, develop social networking accounts, and evaluate key messaging for client organizations. This course allows students to explore and apply content learned in the course in a professional experience away from the classroom. Variable credit 1-3. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Conduct applied market research in order to develop specific communication goals; create relevant messages and strategies; and evaluate the efficacy of those messages. 2. Create messages in compliance with the technical and aesthetic principles of the media being used. 3. Summarize best practices and benchmarks within the public relations industry. 4. Develop practical experiences in order to build portfolios and resumes. 5. Develop relationships with clients by learning how to navigate client meetings, build trust, and demonstrate professionalism. Prerequisites: instructor permission. Course Fee Required. FA, SP
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1.00 - 3.00 Credits
For Media Studies majors and other students interested in a hands-on experience working on live media production projects with the Community Education Channel, the university's on-campus TV station. Students will learn and practice basic live production skills including technical directing, camera operation and instant replay operation. Students work on productions such as university athletics, local high school football and basketball, news shows, talk shows, cooking shows and more. Students work a minimum number of hours based on the credits for which they register: 3 hours per week for 1 credit, 5 hours per week for 2 credits, or 7 hours per week for 3 credits. Repeatable up to 12 credits subject to graduation restrictions. Prerequisites may be overridden with Instructor signature. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate basic understanding of the production requirements from concept to completion of a live broadcast, including pre-production, production, and post-production. 2. Apply knowledge of all positions in a mobile and stationary studio and how they relate to each other to produce a live broadcast, and be able to explain the value of working as a team. 3. Demonstrate the skills to operate various instruments used within a live broadcast from a remote location (Cameras, Replay machine, Audio equipment, Switcher control panel, etc.). 4. Apply the skills of various production positions such as Technical Director, Camera Operator, Replay Operator, etc. 5. Apply the skills of a primary production position, chosen from assignments that may include Technical Director, Camera Operator, Replay Operator, as well as other production positions. 6. Apply professional principles and practices (i.e. show up on time, come prepared to work, have shifts covered if necessary, no mobile device use, etc.). Course fee required. Prerequisites: MDIA 1380, and MDIA 1385, and Instructor permission. FA, SP
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1.00 - 3.00 Credits
Open to all students as well as Media Studies majors interested in a Practicum Experience on the university's radio station and a variety of other audio formats. Includes FCC regulations. Basic programming skills, news and sports production, music programming, etc. Students work a minimum number of hours based on the credits for which they register: 6 hours per week for 1 credit, 12 hours per week for 2 credits, or 18 hours per week for 3 credits. Variable credit: 1.0 - 3.0. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply effective radio production, writing, recording, and editing. 2. Apply effective radio promotional principles and practices. 3. Apply effective radio programming, preparation, on-air delivery and air check. 4. Collaborate with the public in both on-air and off-air situations. 5. Demonstrate competency with automation software including scheduling software. 6. Develop a competitive radio resume through work at the student radio stations. 7. Explain FCC rules and regulations with regard to radio production and broadcasting. Course fee required. Prerequisites: MDIA 1560 (Grade C- or higher), and Instructor permission. FA, SP
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1.00 - 3.00 Credits
Open to all students interested in a hands-on practicum experience in video production, including leadership roles and more advanced techniques in episodic, non-narrative and narrative video storytelling. Experience will be gained in pre-production skills such as ideation, scripting, storyboarding, producing, planning and managing video shoots. Production skills include operating camera equipment (DSLR, camcorder and other formats), audio equipment and lighting equipment as well as principles of professional videography. Post-production skills include audio mixing and mastering, video editing, color correcting, and after effects. Variable credit 1-3. **Course Learning Outcomes (CLOs) ** At the successful completion of this course, students will be able to 1. Operate as an efficient member of a professional video production team in any number of capacities, from director to gaffer. 2. Demonstrate intermediate to advanced functions in video and animation editing software 3. Produce quality footage for entertainment, marketing, and news media. 4. Apply creative decision making in lighting, mise-en-scene, cinematography, music, framing and other current standards of mediated communication. Prerequisites: MDIA 1500. Course Fee Required. FA, SP
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3.00 Credits
For all students with an interest in media. Teaches the basics of creative screenwriting, narrative structure and idea generation. Experience will be gained in creative screenwriting as well as professional storyboarding techniques, budgeting, and equipment planning and preparation. By the end of the course students will produce complete pre-production packets such as those used in professional enterprise. **COURSE LEARNING OUTCOMES (CLOs) At the successful completion of this course, students will be able to 1. Write creative short scripts for entertainment, marketing or news purposes. 2. Create a detailed storyboard for use in visual storytelling 3. Create a detailed budget video production budget and defend your choices. 4. Produce an equipment list demonstrating solid anticipation of unforeseen circumstances. 5. Create a pre-production packet utilizing industry-standard best-practices that clearly demonstrates the creative scope of the project, the story, budget, and the intended audience or outcome. FA (odd)
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3.00 Credits
For all students with an interest in media; required for the Media Studies degree. By watching and analyzing media from various ages and accurately describing their unique storytelling or informative properties students will be able to duplicate these techniques. Students will gain an understanding of how media producers created and utilized the equipment and techniques, which grew to a powerful means of storytelling. Special attention will be devoted to examples of campaign ideation and creation, film and video storytelling, podcasting, written content and more. Students will also be exposed to various critical methodologies, terms, and styles to correctly identify and express their instinctual reaction to media. **Course Learning Outcomes (CLOs) At the successful completion of this course, students will be able to 1. Analyze a producer's skill by viewing media as product, consisting of hundreds of interrelated parts that make up a cohesive unit. 2. Simulate media aesthetics and principles based on examples seen in the classroom. 3. Produce entertaining and informative media critique in either written, video, or audio format that demonstrates clear understanding of key terms and critical movements. 4. Make a persuasive argument for why a piece of media has succeeded or failed using terms, techniques and ideas that can be explained to the layperson. FA, SP
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1.00 - 3.00 Credits
Open to all students interested in a practicum experience with Sun News Daily, the university's student journalism organization, as reporters, photographers, designers, producers and editors. Provides hands-on experience in most facets of journalism, including writing, photojournalism, video production, social media and graphic design. Some evening work reporting or editing may be required. Students work a minimum number of hours based on the credits for which they register: 6 hours per week for 1 credit, 12 hours per week for 2 credits, or 18 hours per week for 3 credits. Variable credit 1.0 - 3.0. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Create effective journalistic work. 2. Apply AP Style in accordance with industry standards. 3. Meet and manage deadlines. 4. Explain multiple aspects of news production. 5. Develop story ideas. 6. Self-promote and generate audience interest (social chatter) through social media. 7. Build a resume/portfolio with clips. Course fee required. Prerequisites: MDIA 2210R and instructor permission. FA, SP
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1.00 - 3.00 Credits
For Media Studies majors and other students interested in a hands-on experience working on live media production projects with the Community Education Channel, the university's on-campus TV station. Students will learn and practice advanced live media production skills including directing, technical directing, camera operation and instant replay operation, and commentating and sideline reporting for sports and other live and pre-recorded content. Students work on productions such as university athletics, local high school football and basketball, news shows, talk shows, cooking shows and more. Students work a minimum number of hours based on the credits for which they register: 4 hours per week for 1 credit, 6 hours per week for 2 credits, or 8 hours per week for 3 credits. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply knowledge of production requirements from concept to completion of a live broadcast, including pre-production, production, and post-production. 2. Apply knowledge of all positions in a mobile and stationary studio and how they relate to each other to produce a live broadcast, and be able to explain the value of working as a team. 3. Demonstrate the ability to operate various instruments used within a live broadcast from a remote location (Cameras, Replay machine, Audio equipment, Switcher control panel, etc.). 4. Demonstrate proficiency in the various production positions such as Producer, Director, Technical Director, Camera Operator, Replay Operator, On-Air Talent, etc. 5. Demonstrate proficiency at a primary and secondary production position, chosen from assignments that may include Producer, Director, Technical Director, Camera Operator, Replay Operator or On-Air Talent, as well as other production positions. 6. Employ principles and practices of the television production profession. 7. Produce and gather material that can later be used on a resume and/or in a portfolio. Course fee required. Prerequisites: MDIA 1380 and MDIA 1385 and Instructor permission. FA, SP
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1.00 - 3.00 Credits
Fulfills Media Studies emphasis elective degree requirements. Open to all students as well as Media Studies majors interested in a practicum experience on the university's radio station in leadership, production, and managerial functions. Includes instruction in the philosophy of media and sound, the history of radio, and the analysis of the role of radio in society. Students work a minimum number of hours based on the credits for which they register: 6 hours per week for 1 credit, 12 hours per week for 2 credits, or 18 hours per week for 3 credits. Variable credit: 1.0 - 3.0. Repeatable up to 12 credits subject to graduation restrictions. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Apply effective radio production, writing, recording, and editing. 2. Apply effective radio promotional principles and practices. 3. Apply effective radio programming, preparation, on-air delivery and air check. 4. Collaborate with the public in both on-air and off-air situations. 5. Demonstrate proficiency with automation software including scheduling software. 6. Develop a competitive radio resume through work at the student radio stations. 7. Explain FCC rules and regulations with regard to radio production and broadcasting. Course fee required. Prerequisites: MDIA 2380R AND Instructor permission. FA, SP
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